A proposed conceptual model for orphan drug market entry

The right to health is closely linked to the physical in mental well-being of all individuals in is a necessary condition for the realization of additional human rights, including the realization of an adequate standard of living. Rare diseases are diseases that affect a very small proportion of the...

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Main Authors: Nataša Jalen, Tina Vukasović
Format: Article
Language:deu
Published: DOBA Business School Maribor 2024-11-01
Series:Mednarodno Inovativno Poslovanje
Subjects:
Online Access:https://journal.doba.si/OJS/index.php/jimb/article/view/372
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author Nataša Jalen
Tina Vukasović
author_facet Nataša Jalen
Tina Vukasović
author_sort Nataša Jalen
collection DOAJ
description The right to health is closely linked to the physical in mental well-being of all individuals in is a necessary condition for the realization of additional human rights, including the realization of an adequate standard of living. Rare diseases are diseases that affect a very small proportion of the population in have a special place because of their rarity. They are often chronic, progressive, life-threatening health conditions. Some of them can be treated with medicines called orphan drugs. Orphan drugs are developed by the pharmaceutical industry not for economic reasons, but to meet public health needs. New treatments need to be evaluated before they reach the market. This is done using health technology assessment, which assesses the relative effectiveness of new medicines, medical devices in other health technologies. The market entry of orphan drugs requires the active involvement of all stakeholders: marketing authorisation holders, competent authorities, the medical profession in patient organisations. Model of market entry for orphan drugs was developed using the qualitative methodology of constructivist grounded theory, tailored to the niche market in considers all key categories.
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institution Kabale University
issn 1855-6175
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publishDate 2024-11-01
publisher DOBA Business School Maribor
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series Mednarodno Inovativno Poslovanje
spelling doaj-art-53be5ff924b4448193ea0eafdc2144742025-02-03T09:34:37ZdeuDOBA Business School MariborMednarodno Inovativno Poslovanje1855-61752024-11-0116211310.32015/JIBM.2024.16.2.1372A proposed conceptual model for orphan drug market entryNataša Jalen0Tina Vukasović1Univerza na Primorskem, Fakulteta za management, KoperUniversity of Primorska, Faculty of Management Koper; International School for Social and Business Studies Celje; DOBA Business School MariborThe right to health is closely linked to the physical in mental well-being of all individuals in is a necessary condition for the realization of additional human rights, including the realization of an adequate standard of living. Rare diseases are diseases that affect a very small proportion of the population in have a special place because of their rarity. They are often chronic, progressive, life-threatening health conditions. Some of them can be treated with medicines called orphan drugs. Orphan drugs are developed by the pharmaceutical industry not for economic reasons, but to meet public health needs. New treatments need to be evaluated before they reach the market. This is done using health technology assessment, which assesses the relative effectiveness of new medicines, medical devices in other health technologies. The market entry of orphan drugs requires the active involvement of all stakeholders: marketing authorisation holders, competent authorities, the medical profession in patient organisations. Model of market entry for orphan drugs was developed using the qualitative methodology of constructivist grounded theory, tailored to the niche market in considers all key categories.https://journal.doba.si/OJS/index.php/jimb/article/view/372marketing model, marketing strategy, rare disease, health technology assessment, orphan drug, grounded theory
spellingShingle Nataša Jalen
Tina Vukasović
A proposed conceptual model for orphan drug market entry
Mednarodno Inovativno Poslovanje
marketing model, marketing strategy, rare disease, health technology assessment, orphan drug, grounded theory
title A proposed conceptual model for orphan drug market entry
title_full A proposed conceptual model for orphan drug market entry
title_fullStr A proposed conceptual model for orphan drug market entry
title_full_unstemmed A proposed conceptual model for orphan drug market entry
title_short A proposed conceptual model for orphan drug market entry
title_sort proposed conceptual model for orphan drug market entry
topic marketing model, marketing strategy, rare disease, health technology assessment, orphan drug, grounded theory
url https://journal.doba.si/OJS/index.php/jimb/article/view/372
work_keys_str_mv AT natasajalen aproposedconceptualmodelfororphandrugmarketentry
AT tinavukasovic aproposedconceptualmodelfororphandrugmarketentry
AT natasajalen proposedconceptualmodelfororphandrugmarketentry
AT tinavukasovic proposedconceptualmodelfororphandrugmarketentry