Adoption Drivers of Intelligent Virtual Assistants in Banking: Rethinking the Artificial Intelligence Banker

Adoption Drivers of Intelligent Virtual Assistants in Banking: Rethinking the Artificial Intelligence Banker

The adoption of Intelligent Virtual Assistants (IVAs) in the banking sector presents new opportunities to enhance customer service efficiency, reduce operational costs, and modernize service delivery channels. However, the factors driving IVA adoption and usage, particularly in specific regional con...

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Bibliographic Details
Main Authors: Rui Ramos, Joaquim Casaca, Rui Patrício
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Computers
Subjects:
intelligent virtual assistant (IVA)
chatbots
automation
customer experience
finance
banking
Online Access:https://www.mdpi.com/2073-431X/14/6/209
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