The role of gamified environmental interpretation in boosting destination perceived value
This study examines the effectiveness of a strategy designed to enhance destination perceived value (PV) by raising tourists’ awareness and understanding of sustainability. The approach uses information and communications technologies—specifically, gamification—to design an environmental interpretat...
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| Format: | Article |
| Language: | English |
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University of the Algarve - ESGHT - CIEO
2024-04-01
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| Series: | Tourism & Management Studies |
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| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1928 |
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| _version_ | 1841554401791049728 |
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| author | Ana Isabel Polo-Peña María Lina Fernández-Ruano Dolores María Frías-Jamilena |
| author_facet | Ana Isabel Polo-Peña María Lina Fernández-Ruano Dolores María Frías-Jamilena |
| author_sort | Ana Isabel Polo-Peña |
| collection | DOAJ |
| description | This study examines the effectiveness of a strategy designed to enhance destination perceived value (PV) by raising tourists’ awareness and understanding of sustainability. The approach uses information and communications technologies—specifically, gamification—to design an environmental interpretation (EI) program for tourists. While the literature has tended to approach gamification from a systemic perspective, this study addresses a significant gap by adding the experiential dimension. The research (a) designs an EI program based on a holistic gamified approach that takes game objectives, features, the context of the application, and the participant experience into consideration; (b) measures the tourist’s perspective on the design to test whether it successfully generated a motivating and enjoyable (gameful) experience that could positively impact their behaviours; and (c) determines whether a gameful EI experience positively influences destination PV. The results show that the proposed strategy contributes to enhancing destination PV. The gamification of EI experiences is thus found to be a valid strategy for enhancing destination sustainability, tourist behaviours, and, ultimately, destination competitiveness. |
| format | Article |
| id | doaj-art-53a2c56aaef142c999c1c51c0b494af3 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2024-04-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-53a2c56aaef142c999c1c51c0b494af32025-01-08T13:44:30ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662024-04-012025568The role of gamified environmental interpretation in boosting destination perceived valueAna Isabel Polo-Peña 0María Lina Fernández-Ruano 1Dolores María Frías-Jamilena 2Department of Marketing and Market Research at the University of Granada Programa de Doctorado en Ciencias Económicas y Empresariales at the University of Granada Department of Marketing and Market Research at the University of Granada This study examines the effectiveness of a strategy designed to enhance destination perceived value (PV) by raising tourists’ awareness and understanding of sustainability. The approach uses information and communications technologies—specifically, gamification—to design an environmental interpretation (EI) program for tourists. While the literature has tended to approach gamification from a systemic perspective, this study addresses a significant gap by adding the experiential dimension. The research (a) designs an EI program based on a holistic gamified approach that takes game objectives, features, the context of the application, and the participant experience into consideration; (b) measures the tourist’s perspective on the design to test whether it successfully generated a motivating and enjoyable (gameful) experience that could positively impact their behaviours; and (c) determines whether a gameful EI experience positively influences destination PV. The results show that the proposed strategy contributes to enhancing destination PV. The gamification of EI experiences is thus found to be a valid strategy for enhancing destination sustainability, tourist behaviours, and, ultimately, destination competitiveness.https://www.tmstudies.net/index.php/ectms/article/view/1928gamificationsustainabilityenvironmental interpretationholistic designperceived valueicts |
| spellingShingle | Ana Isabel Polo-Peña María Lina Fernández-Ruano Dolores María Frías-Jamilena The role of gamified environmental interpretation in boosting destination perceived value Tourism & Management Studies gamification sustainability environmental interpretation holistic design perceived value icts |
| title | The role of gamified environmental interpretation in boosting destination perceived value |
| title_full | The role of gamified environmental interpretation in boosting destination perceived value |
| title_fullStr | The role of gamified environmental interpretation in boosting destination perceived value |
| title_full_unstemmed | The role of gamified environmental interpretation in boosting destination perceived value |
| title_short | The role of gamified environmental interpretation in boosting destination perceived value |
| title_sort | role of gamified environmental interpretation in boosting destination perceived value |
| topic | gamification sustainability environmental interpretation holistic design perceived value icts |
| url | https://www.tmstudies.net/index.php/ectms/article/view/1928 |
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