A Qualitative Study of Social Media Marketing in Ireland: The Facilitating Role of Higher Education
In this paper we present a qualitative study of social media marketing by small business owners in Ireland. We present data from interviews with six owner/managers, six employees, and six experts. Exploring the three perspectives simultaneously facilitates a three-way narrative. We apply narrative s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ÜNİVERSİTEPARK Limited
2020-12-01
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| Series: | Educational Process: International Journal |
| Subjects: | |
| Online Access: | http://edupij.com/files/1/articles/article_209/EDUPIJ_209_article_601d9cca4b1b2.pdf |
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