Persuasion strategies in the prophetic Hadith of tolerance: a cognitive linguistic perspective

This study examines the persuasion strategies in the Prophetic Hadiths (PHs) on tolerance to identify the rhetorical and linguistic features used to make these Hadiths powerful. The study applied the cognitive and psychological Theory of Reasoned Action, along with Aristotle’s model of persuasion, t...

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Main Authors: Mariam Alzaidi, Bassil Mashaqba, Fatmah Aldahmani, Wadeema Aldhaheri, Samar Alsamahi
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Arts & Humanities
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311983.2025.2505937
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author Mariam Alzaidi
Bassil Mashaqba
Fatmah Aldahmani
Wadeema Aldhaheri
Samar Alsamahi
author_facet Mariam Alzaidi
Bassil Mashaqba
Fatmah Aldahmani
Wadeema Aldhaheri
Samar Alsamahi
author_sort Mariam Alzaidi
collection DOAJ
description This study examines the persuasion strategies in the Prophetic Hadiths (PHs) on tolerance to identify the rhetorical and linguistic features used to make these Hadiths powerful. The study applied the cognitive and psychological Theory of Reasoned Action, along with Aristotle’s model of persuasion, to explore how language influences audience perceptions in the PHs. Three aspects shaping the persuasion process were observed: attraction (using appeals and linguistic strategies), evaluation (using beliefs, intentions and attitudes), and behaviour (social support and acceptance). The study found seven persuasion strategies applied in the PHs including showing distinction, honoring commitment, expressing solidarity, glorification, providing proofs, expressing authority, and proving success. Both expressing solidarity and authority were the most frequently employed strategies. Furthermore, the study revealed that along with the persuasive strategies, there was a great use of emotional, logical and moral appeals for their significance in affecting the audience’s positive evaluation. This study offers the first extensive examination of persuasive strategies in the PHs on tolerance by addressing the linguistic and rhetorical features, enhancing the understanding of their adequacy and relevance in developing moral behaviour which is useful for educational-, media-, and multi-religious communities.
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spelling doaj-art-53816de1af5d496da346da24f4c8b20d2025-08-20T02:32:38ZengTaylor & Francis GroupCogent Arts & Humanities2331-19832025-12-0112110.1080/23311983.2025.2505937Persuasion strategies in the prophetic Hadith of tolerance: a cognitive linguistic perspectiveMariam Alzaidi0Bassil Mashaqba1Fatmah Aldahmani2Wadeema Aldhaheri3Samar Alsamahi4Philosophy and Ethics, Mohamed Bin Zayed University for Humanities, Abu Dhabi, UAEDepartment of English Language and Literature, Faculty of Arts, The Hashemite University, Zarqa, JordanIslamic Studies, Mohame d Bin Zayed University for Humanities, Abu Dhabi, UAEIslam ic Studies, Mohamed Bin Zay ed University for Humanities, Abu Dhabi, UAEIslam ic Studies, Mohamed Bin Zay ed University for Humanities, Abu Dhabi, UAEThis study examines the persuasion strategies in the Prophetic Hadiths (PHs) on tolerance to identify the rhetorical and linguistic features used to make these Hadiths powerful. The study applied the cognitive and psychological Theory of Reasoned Action, along with Aristotle’s model of persuasion, to explore how language influences audience perceptions in the PHs. Three aspects shaping the persuasion process were observed: attraction (using appeals and linguistic strategies), evaluation (using beliefs, intentions and attitudes), and behaviour (social support and acceptance). The study found seven persuasion strategies applied in the PHs including showing distinction, honoring commitment, expressing solidarity, glorification, providing proofs, expressing authority, and proving success. Both expressing solidarity and authority were the most frequently employed strategies. Furthermore, the study revealed that along with the persuasive strategies, there was a great use of emotional, logical and moral appeals for their significance in affecting the audience’s positive evaluation. This study offers the first extensive examination of persuasive strategies in the PHs on tolerance by addressing the linguistic and rhetorical features, enhancing the understanding of their adequacy and relevance in developing moral behaviour which is useful for educational-, media-, and multi-religious communities.https://www.tandfonline.com/doi/10.1080/23311983.2025.2505937AppealsAristotle’s modelpersuasive strategiesprophetic Hadiththeory of reasoned actiontolerance
spellingShingle Mariam Alzaidi
Bassil Mashaqba
Fatmah Aldahmani
Wadeema Aldhaheri
Samar Alsamahi
Persuasion strategies in the prophetic Hadith of tolerance: a cognitive linguistic perspective
Cogent Arts & Humanities
Appeals
Aristotle’s model
persuasive strategies
prophetic Hadith
theory of reasoned action
tolerance
title Persuasion strategies in the prophetic Hadith of tolerance: a cognitive linguistic perspective
title_full Persuasion strategies in the prophetic Hadith of tolerance: a cognitive linguistic perspective
title_fullStr Persuasion strategies in the prophetic Hadith of tolerance: a cognitive linguistic perspective
title_full_unstemmed Persuasion strategies in the prophetic Hadith of tolerance: a cognitive linguistic perspective
title_short Persuasion strategies in the prophetic Hadith of tolerance: a cognitive linguistic perspective
title_sort persuasion strategies in the prophetic hadith of tolerance a cognitive linguistic perspective
topic Appeals
Aristotle’s model
persuasive strategies
prophetic Hadith
theory of reasoned action
tolerance
url https://www.tandfonline.com/doi/10.1080/23311983.2025.2505937
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AT fatmahaldahmani persuasionstrategiesintheprophetichadithoftoleranceacognitivelinguisticperspective
AT wadeemaaldhaheri persuasionstrategiesintheprophetichadithoftoleranceacognitivelinguisticperspective
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