The impact of happiness in political ads on party evaluation: A data donation study with emotion recognition
Laughter is contagious. A happy stimulus could arouse positive affections and inhibit negative responses. This study investigates the impact of projected images of happiness in election campaigns on ad-evoked emotions and party evaluation. An elaborate data collection was conducted during the final...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503025000118 |
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