Research on digital entrepreneurship intention: Empirical evidence in Vietnam

This study aims to evaluate the role of knowledge of entrepreneurship, digital capability, and prior experience in digital technology in Vietnam’s digital entrepreneurship intention. Based on the Theory of Planned Behavior (TPB), the authors analyzed data from 1,243 postgraduate students using Parti...

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Main Authors: Huỳnh Thị Mỹ Diệu, Huỳnh Thế Nguyễn, Trần Nguyễn Khánh Hải
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2025-05-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
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Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3751
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author Huỳnh Thị Mỹ Diệu
Huỳnh Thế Nguyễn
Trần Nguyễn Khánh Hải
author_facet Huỳnh Thị Mỹ Diệu
Huỳnh Thế Nguyễn
Trần Nguyễn Khánh Hải
author_sort Huỳnh Thị Mỹ Diệu
collection DOAJ
description This study aims to evaluate the role of knowledge of entrepreneurship, digital capability, and prior experience in digital technology in Vietnam’s digital entrepreneurship intention. Based on the Theory of Planned Behavior (TPB), the authors analyzed data from 1,243 postgraduate students using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results show that the two components of TPB positively impact the intention of digital entrepreneurship. In addition, Knowledge of Entrepreneurship and Digital Capability directly impact digital entrepreneurship intention. In contrast, prior experience in digital technology and Digital Entrepreneurial Knowledge do not affect the intention of digital entrepreneurship. The results also indicate the mediating role of TPB factors. Based on that, the authors propose policy implications to enhance the spirit of entrepreneurship in Vietnam.
format Article
id doaj-art-532ffa1d74b942adbe2e777578fa0ae3
institution Kabale University
issn 2734-9306
2734-9578
language Vietnamese
publishDate 2025-05-01
publisher TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
record_format Article
series Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
spelling doaj-art-532ffa1d74b942adbe2e777578fa0ae32025-08-20T03:36:26ZvieTẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINHTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh2734-93062734-95782025-05-01207203910.46223/HCMCOUJS.econ.vi.20.7.3751.20252429Research on digital entrepreneurship intention: Empirical evidence in VietnamHuỳnh Thị Mỹ Diệu0Huỳnh Thế Nguyễn1Trần Nguyễn Khánh Hải2Trường Đại học Tài chính - Marketing, Thành phố Hồ Chí MinhTrường Đại học Tài chính - Marketing, Thành phố Hồ Chí MinhTrường Đại học Tài chính - Marketing, Thành phố Hồ Chí MinhThis study aims to evaluate the role of knowledge of entrepreneurship, digital capability, and prior experience in digital technology in Vietnam’s digital entrepreneurship intention. Based on the Theory of Planned Behavior (TPB), the authors analyzed data from 1,243 postgraduate students using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results show that the two components of TPB positively impact the intention of digital entrepreneurship. In addition, Knowledge of Entrepreneurship and Digital Capability directly impact digital entrepreneurship intention. In contrast, prior experience in digital technology and Digital Entrepreneurial Knowledge do not affect the intention of digital entrepreneurship. The results also indicate the mediating role of TPB factors. Based on that, the authors propose policy implications to enhance the spirit of entrepreneurship in Vietnam.https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3751ý định khởi nghiệpý định khởi nghiệp công nghệ sốviệt nam
spellingShingle Huỳnh Thị Mỹ Diệu
Huỳnh Thế Nguyễn
Trần Nguyễn Khánh Hải
Research on digital entrepreneurship intention: Empirical evidence in Vietnam
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
ý định khởi nghiệp
ý định khởi nghiệp công nghệ số
việt nam
title Research on digital entrepreneurship intention: Empirical evidence in Vietnam
title_full Research on digital entrepreneurship intention: Empirical evidence in Vietnam
title_fullStr Research on digital entrepreneurship intention: Empirical evidence in Vietnam
title_full_unstemmed Research on digital entrepreneurship intention: Empirical evidence in Vietnam
title_short Research on digital entrepreneurship intention: Empirical evidence in Vietnam
title_sort research on digital entrepreneurship intention empirical evidence in vietnam
topic ý định khởi nghiệp
ý định khởi nghiệp công nghệ số
việt nam
url https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3751
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