Antecedents of Generation Y consumers’ perceived value of social media advertisements
This study investigates the perceived value of social media advertisements among Generation Y consumers in South Africa, focusing on the antecedents of informativeness, entertainment, irritation, and credibility. The significance of the study lies in its exploration of how these factors influence th...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
|
| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2450097 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|