Integrated Communication as Strategic Communication
Between any form of communication there is an unbreakable connection that can lead to the improvement of the organizational competences because communication remains one of the basic activities with a great influence on agencies, groups, communities and environments. The communication in successful...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Editura ASE
2015-10-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no16vol4/05.pdf |
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| _version_ | 1850135521537294336 |
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| author | Adriana GRIGORESCU Maria-Magdalena LUPU |
| author_facet | Adriana GRIGORESCU Maria-Magdalena LUPU |
| author_sort | Adriana GRIGORESCU |
| collection | DOAJ |
| description | Between any form of communication there is an unbreakable connection that can lead to the improvement of the organizational competences because communication remains one of the basic activities with a great influence on agencies, groups, communities and environments. The communication in successful organizations is clearly the integrated one. Integrated communication could only be successful when included and subordinated to the global organizational strategy and requires careful planning and coordinated efforts. This is the easiest way to explain the title of this work as the result of a sustained effort of studying this concept. Integrated communication is still little known, too little recognized and used and the advantages of this type of communication are neglected most of the time in small and average organizations. This statement has been demonstrated especially by being adopted by all great corporations. The present work presents in its second half the results of a research made last year regarding the situation of the integrated communication in the organizations of south Romania. The aim of this research is to identify the results of applying this concept. |
| format | Article |
| id | doaj-art-531a9ffe1fb44a4fa6cb01c69f8b3896 |
| institution | OA Journals |
| issn | 1582-3458 2601-0968 |
| language | English |
| publishDate | 2015-10-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Revista de Management Comparat International |
| spelling | doaj-art-531a9ffe1fb44a4fa6cb01c69f8b38962025-08-20T02:31:23ZengEditura ASERevista de Management Comparat International1582-34582601-09682015-10-01164479490Integrated Communication as Strategic Communication Adriana GRIGORESCU0Maria-Magdalena LUPU1 National University of Political Studies and Public, Administration, Bucharest, RomaniaDoctoral School Valahia University from Targoviste, RomaniaBetween any form of communication there is an unbreakable connection that can lead to the improvement of the organizational competences because communication remains one of the basic activities with a great influence on agencies, groups, communities and environments. The communication in successful organizations is clearly the integrated one. Integrated communication could only be successful when included and subordinated to the global organizational strategy and requires careful planning and coordinated efforts. This is the easiest way to explain the title of this work as the result of a sustained effort of studying this concept. Integrated communication is still little known, too little recognized and used and the advantages of this type of communication are neglected most of the time in small and average organizations. This statement has been demonstrated especially by being adopted by all great corporations. The present work presents in its second half the results of a research made last year regarding the situation of the integrated communication in the organizations of south Romania. The aim of this research is to identify the results of applying this concept. https://www.rmci.ase.ro/no16vol4/05.pdfintegrated communicationbusiness communicationstrategic communicationmanagement |
| spellingShingle | Adriana GRIGORESCU Maria-Magdalena LUPU Integrated Communication as Strategic Communication Revista de Management Comparat International integrated communication business communication strategic communication management |
| title | Integrated Communication as Strategic Communication |
| title_full | Integrated Communication as Strategic Communication |
| title_fullStr | Integrated Communication as Strategic Communication |
| title_full_unstemmed | Integrated Communication as Strategic Communication |
| title_short | Integrated Communication as Strategic Communication |
| title_sort | integrated communication as strategic communication |
| topic | integrated communication business communication strategic communication management |
| url | https://www.rmci.ase.ro/no16vol4/05.pdf |
| work_keys_str_mv | AT adrianagrigorescu integratedcommunicationasstrategiccommunication AT mariamagdalenalupu integratedcommunicationasstrategiccommunication |