Investigation of The Factors Affecting The Banking Preferences of Public Employees Using Advertisements Through Mixed Method
In this study, exploratory survey design, which is one of the mixed methods, was used to determine the factors affecting the banking preferences of the public employees. 36 commercials of 9 banks broadcast on television were used as qualitative data. These commercials were examined with NVivo 10 pa...
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| Format: | Article |
| Language: | English |
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Sivas Cumhuriyet Üniversitesi
2024-04-01
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| Series: | Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/3504485 |
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| author | Yalçın Karagöz Kasım Can Işık |
| author_facet | Yalçın Karagöz Kasım Can Işık |
| author_sort | Yalçın Karagöz |
| collection | DOAJ |
| description | In this study, exploratory survey design, which is one of the mixed methods, was used to determine the factors affecting the banking preferences of the public employees. 36 commercials of 9 banks broadcast on television were used as qualitative data. These commercials were examined with NVivo 10 package program in terms of factors affecting the banking preference of public employees. In the qualitative analysis, 83 codes and 6 themes were obtained. The 83 codes obtained were used for the item pool of the scale. 6 themes were determined as the factors of the scale. The draft scale was administered to 400 public employees working in Sivas province by using stratified sampling method. Based on the data obtained, a measurement tool consisting of 6 factors and 26 items was developed by using SPSS and AMOS package programs. As a result, the relationships between the banking preference criteria and demographic variables of the public employees in Sivas were evaluated by statistical methods and the differences were interpreted. |
| format | Article |
| id | doaj-art-5315c5f43fbd46d48da85ce1e31847f8 |
| institution | Kabale University |
| issn | 1303-1279 |
| language | English |
| publishDate | 2024-04-01 |
| publisher | Sivas Cumhuriyet Üniversitesi |
| record_format | Article |
| series | Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi |
| spelling | doaj-art-5315c5f43fbd46d48da85ce1e31847f82025-02-02T14:34:17ZengSivas Cumhuriyet ÜniversitesiCumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi1303-12792024-04-0125226428410.37880/cumuiibf.13831272057Investigation of The Factors Affecting The Banking Preferences of Public Employees Using Advertisements Through Mixed MethodYalçın Karagöz0https://orcid.org/0000-0001-5642-6498Kasım Can Işık1https://orcid.org/0000-0002-9637-8889DÜZCE ÜNİVERSİTESİSivas Sanayi ve Teknoloji MüdürlüğüIn this study, exploratory survey design, which is one of the mixed methods, was used to determine the factors affecting the banking preferences of the public employees. 36 commercials of 9 banks broadcast on television were used as qualitative data. These commercials were examined with NVivo 10 package program in terms of factors affecting the banking preference of public employees. In the qualitative analysis, 83 codes and 6 themes were obtained. The 83 codes obtained were used for the item pool of the scale. 6 themes were determined as the factors of the scale. The draft scale was administered to 400 public employees working in Sivas province by using stratified sampling method. Based on the data obtained, a measurement tool consisting of 6 factors and 26 items was developed by using SPSS and AMOS package programs. As a result, the relationships between the banking preference criteria and demographic variables of the public employees in Sivas were evaluated by statistical methods and the differences were interpreted.https://dergipark.org.tr/tr/download/article-file/3504485banking advertisementconsumer preferencemixed method researchthe exploratory sequential designnvivobankacılık reklamıtüketici tercihikarma yöntem araştırmasıkeşfedici sıralı desennvivo |
| spellingShingle | Yalçın Karagöz Kasım Can Işık Investigation of The Factors Affecting The Banking Preferences of Public Employees Using Advertisements Through Mixed Method Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi banking advertisement consumer preference mixed method research the exploratory sequential design nvivo bankacılık reklamı tüketici tercihi karma yöntem araştırması keşfedici sıralı desen nvivo |
| title | Investigation of The Factors Affecting The Banking Preferences of Public Employees Using Advertisements Through Mixed Method |
| title_full | Investigation of The Factors Affecting The Banking Preferences of Public Employees Using Advertisements Through Mixed Method |
| title_fullStr | Investigation of The Factors Affecting The Banking Preferences of Public Employees Using Advertisements Through Mixed Method |
| title_full_unstemmed | Investigation of The Factors Affecting The Banking Preferences of Public Employees Using Advertisements Through Mixed Method |
| title_short | Investigation of The Factors Affecting The Banking Preferences of Public Employees Using Advertisements Through Mixed Method |
| title_sort | investigation of the factors affecting the banking preferences of public employees using advertisements through mixed method |
| topic | banking advertisement consumer preference mixed method research the exploratory sequential design nvivo bankacılık reklamı tüketici tercihi karma yöntem araştırması keşfedici sıralı desen nvivo |
| url | https://dergipark.org.tr/tr/download/article-file/3504485 |
| work_keys_str_mv | AT yalcınkaragoz investigationofthefactorsaffectingthebankingpreferencesofpublicemployeesusingadvertisementsthroughmixedmethod AT kasımcanisık investigationofthefactorsaffectingthebankingpreferencesofpublicemployeesusingadvertisementsthroughmixedmethod |