The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network

In the era of the digital economy, social network as an important social capital has an important influence on individual consumption decision-making. This article uses the latest data from the China Household Finance Survey (CHFS) in 2017 to analyze the impact of personal characteristics on cultura...

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Main Authors: Hui Liu, Shuang Lu, Ximeng Wang, Shaobo Long
Format: Article
Language:English
Published: Wiley 2021-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2021/7404690
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author Hui Liu
Shuang Lu
Ximeng Wang
Shaobo Long
author_facet Hui Liu
Shuang Lu
Ximeng Wang
Shaobo Long
author_sort Hui Liu
collection DOAJ
description In the era of the digital economy, social network as an important social capital has an important influence on individual consumption decision-making. This article uses the latest data from the China Household Finance Survey (CHFS) in 2017 to analyze the impact of personal characteristics on cultural consumption behavior under the influence of social networks from a theoretical and empirical perspective. Studies have shown that (1) social networks have a significant impact on cultural consumption; compared to gift money and social interaction, communication costs have a greater impact on cultural consumption; (2) communication costs have a greater impact on education consumption, entertainment consumption, and tourism consumption; (3) under the influence of social networks, individual characteristics have a significant impact on cultural consumption; (4) the higher the level of education, the easier it is for cultural consumption. There are intergenerational differences in cultural consumption expenditures of different age groups. It is easier for people to consume entertainment than the elderly.
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language English
publishDate 2021-01-01
publisher Wiley
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series Complexity
spelling doaj-art-530e0cc715d0440d84c993f116e74cff2025-02-03T01:24:48ZengWileyComplexity1076-27871099-05262021-01-01202110.1155/2021/74046907404690The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social NetworkHui Liu0Shuang Lu1Ximeng Wang2Shaobo Long3Center for Brand Leadership, Beijing 102488, ChinaCenter for Brand Leadership, Beijing 102488, ChinaCyber Finance Department, Postal Savings Bank of China, Beijing 100808, ChinaCenter for Public Economy & Public Policy, Chongqing 400044, ChinaIn the era of the digital economy, social network as an important social capital has an important influence on individual consumption decision-making. This article uses the latest data from the China Household Finance Survey (CHFS) in 2017 to analyze the impact of personal characteristics on cultural consumption behavior under the influence of social networks from a theoretical and empirical perspective. Studies have shown that (1) social networks have a significant impact on cultural consumption; compared to gift money and social interaction, communication costs have a greater impact on cultural consumption; (2) communication costs have a greater impact on education consumption, entertainment consumption, and tourism consumption; (3) under the influence of social networks, individual characteristics have a significant impact on cultural consumption; (4) the higher the level of education, the easier it is for cultural consumption. There are intergenerational differences in cultural consumption expenditures of different age groups. It is easier for people to consume entertainment than the elderly.http://dx.doi.org/10.1155/2021/7404690
spellingShingle Hui Liu
Shuang Lu
Ximeng Wang
Shaobo Long
The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network
Complexity
title The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network
title_full The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network
title_fullStr The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network
title_full_unstemmed The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network
title_short The Influence of Individual Characteristics on Cultural Consumption from the Perspective of Complex Social Network
title_sort influence of individual characteristics on cultural consumption from the perspective of complex social network
url http://dx.doi.org/10.1155/2021/7404690
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