The siliconvalization of work. An argentine experience
Any discussion about digital or algorithmic technologies leads us immediately into the already protracted debate about which stage of capitalism are we in right now. The current context spawns a “new race” of high-tech based entrepreneurs and firms who lead the fast-growing so-called “unicorn” local...
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| Format: | Article |
| Language: | Spanish |
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Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador
2021-01-01
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| Series: | Íconos |
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| Online Access: | https://revistas.flacsoandes.edu.ec/iconos/article/view/4302 |
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| author | Patricia Ventrici Hernan Palermo |
| author_facet | Patricia Ventrici Hernan Palermo |
| author_sort | Patricia Ventrici |
| collection | DOAJ |
| description | Any discussion about digital or algorithmic technologies leads us immediately into the already protracted debate about which stage of capitalism are we in right now. The current context spawns a “new race” of high-tech based entrepreneurs and firms who lead the fast-growing so-called “unicorn” locally-based multinational businesses. In the present article we use a case study about the “Free Market” in Argentina in order to study the key ideas behind the discourse sponsored by those firms. We have privileged a qualitative methodology supported by an intense previous field work based on in several sources: unstructured interviews, participant observation, secondary documents and photographic materials. The study finds that the new discourses are intertwined with the new technological advances in order to shore up novel capital-labor relationships which support new forms of workplace organization, and, furthermore, a new self- understanding of the worker. These discourses are buttressed by concepts such as “entrepreneurism” and “meritocracy”, which develop into more or less explicit notions centered on terms such as “success”, “future”, “democracy”, “gender” among others. Cognitive capitalism has sanctioned a new brand of firms and entrepreneurs who subscribe to the “Silicon Valley” model. This model has strongly spread in Latin America, and more specifically in Argentina. |
| format | Article |
| id | doaj-art-52eb185f506f4011ae854adf3a7020d9 |
| institution | Kabale University |
| issn | 1390-1249 2224-6983 |
| language | Spanish |
| publishDate | 2021-01-01 |
| publisher | Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador |
| record_format | Article |
| series | Íconos |
| spelling | doaj-art-52eb185f506f4011ae854adf3a7020d92025-02-02T02:01:00ZspaFacultad Latinoamericana de Ciencias Sociales, Sede EcuadorÍconos1390-12492224-69832021-01-01256920121810.17141/iconos.69.2021.4302The siliconvalization of work. An argentine experiencePatricia Ventrici0https://orcid.org/0000-0003-4970-7720Hernan Palermo1https://orcid.org/0000-0003-0414-7352Universidad de Buenos Aires Universidad de Buenos Aires Any discussion about digital or algorithmic technologies leads us immediately into the already protracted debate about which stage of capitalism are we in right now. The current context spawns a “new race” of high-tech based entrepreneurs and firms who lead the fast-growing so-called “unicorn” locally-based multinational businesses. In the present article we use a case study about the “Free Market” in Argentina in order to study the key ideas behind the discourse sponsored by those firms. We have privileged a qualitative methodology supported by an intense previous field work based on in several sources: unstructured interviews, participant observation, secondary documents and photographic materials. The study finds that the new discourses are intertwined with the new technological advances in order to shore up novel capital-labor relationships which support new forms of workplace organization, and, furthermore, a new self- understanding of the worker. These discourses are buttressed by concepts such as “entrepreneurism” and “meritocracy”, which develop into more or less explicit notions centered on terms such as “success”, “future”, “democracy”, “gender” among others. Cognitive capitalism has sanctioned a new brand of firms and entrepreneurs who subscribe to the “Silicon Valley” model. This model has strongly spread in Latin America, and more specifically in Argentina.https://revistas.flacsoandes.edu.ec/iconos/article/view/4302argentinacognitive capitalismentrepreneurialismunicorn firmsfree marketmeritocracy |
| spellingShingle | Patricia Ventrici Hernan Palermo The siliconvalization of work. An argentine experience Íconos argentina cognitive capitalism entrepreneurialism unicorn firms free market meritocracy |
| title | The siliconvalization of work. An argentine experience |
| title_full | The siliconvalization of work. An argentine experience |
| title_fullStr | The siliconvalization of work. An argentine experience |
| title_full_unstemmed | The siliconvalization of work. An argentine experience |
| title_short | The siliconvalization of work. An argentine experience |
| title_sort | siliconvalization of work an argentine experience |
| topic | argentina cognitive capitalism entrepreneurialism unicorn firms free market meritocracy |
| url | https://revistas.flacsoandes.edu.ec/iconos/article/view/4302 |
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