EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY

EVALUATING LOYALTY IN SOUTH AFRICA’S HOTEL INDUSTRY: THE EFFECT OF SERVICE QUALITY AND BRAND EQUITY

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The hotel industry in South Africa is fiercely competitive, with a range of accommodation options from international chains to boutique establishments. Establishing and maintaining customer loyalty is essential for hoteliers to ensure repeat business and stand out in a crowded market. This study ai...

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Bibliographic Details
Main Authors: Sharmila Ragunanan, Michael C. Cant, Johannes A. Wiid
Format: Article
Language:English
Published: Faculty of Economics, University of Tuzla 2024-05-01
Series:Economic Review
Subjects:
brand equity
customer loyalty
service quality
South Africa’s hotel industry
Online Access:http://er.ef.untz.ba/index.php/er/article/view/196
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