PENCIPTAAN EFEKTIVITAS KOMUNIKASI PEMASARAN MELALUI ADVERTISING LITERACY DENGAN TIE STRENGTH SEBAGAI PEMODERASI

PENCIPTAAN EFEKTIVITAS KOMUNIKASI PEMASARAN MELALUI ADVERTISING LITERACY DENGAN TIE STRENGTH SEBAGAI PEMODERASI

Abstract: This research is done to see the effect and pattern on advertising literacy with communication effectiveness thats is moderated by tie strength on start-up business of Universitas Ciputra students. Referring to the condition that occurs is the lack of advertising literacy knowledge...

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Bibliographic Details
Main Authors: Evelyn Tjiong, Teofilus .
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2022-06-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/2178
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