Brand strategy for bottom line markets
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| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2009-03-01
|
| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2527/im_en_2009_1_Rajagopal.pdf |
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| _version_ | 1849726899043958784 |
|---|---|
| author | Rajagopal |
| author_facet | Rajagopal |
| author_sort | Rajagopal |
| collection | DOAJ |
| format | Article |
| id | doaj-art-5233c29fd8f04642b24a88cf073a456f |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2009-03-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-5233c29fd8f04642b24a88cf073a456f2025-08-20T03:10:02ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262009-03-01512527Brand strategy for bottom line marketsRajagopalhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2527/im_en_2009_1_Rajagopal.pdf |
| spellingShingle | Rajagopal Brand strategy for bottom line markets Innovative Marketing |
| title | Brand strategy for bottom line markets |
| title_full | Brand strategy for bottom line markets |
| title_fullStr | Brand strategy for bottom line markets |
| title_full_unstemmed | Brand strategy for bottom line markets |
| title_short | Brand strategy for bottom line markets |
| title_sort | brand strategy for bottom line markets |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2527/im_en_2009_1_Rajagopal.pdf |
| work_keys_str_mv | AT rajagopal brandstrategyforbottomlinemarkets |