Marketing Implications of Information Society Privacy Concerns
Privacy has become over the last decade one of the foremost social concerns, since the arrival of cheap and ubiquitous surveillance of both online and offline behavior. The Internet has facilitated access to intimate user knowledge for both official and private agents and most of modern marketing st...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2012-12-01
|
| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no13vol5/03.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850136298566713344 |
|---|---|
| author | Gheorghe ORZAN Călin VEGHEŞ Cătălin SILVESTRU Mihai ORZAN Ramona BERE |
| author_facet | Gheorghe ORZAN Călin VEGHEŞ Cătălin SILVESTRU Mihai ORZAN Ramona BERE |
| author_sort | Gheorghe ORZAN |
| collection | DOAJ |
| description | Privacy has become over the last decade one of the foremost social concerns, since the arrival of cheap and ubiquitous surveillance of both online and offline behavior. The Internet has facilitated access to intimate user knowledge for both official and private agents and most of modern marketing strategies are based on a wealth of personal user data used to target its specific needs and expectations, a process that has its obvious pros and cons, which have been heavily debated intensively in both academic and social venues. Our paper attempts to uncover some of the most important privacy-related aspects of modern consumers, with a focus on their preferences for information access, marketing messages exposure, attitudes towards disclosing, capturing, processing and employment of their personal data, as well as their attitude towards various forms of media associated with our modern Information Society. |
| format | Article |
| id | doaj-art-521eb2fc3ab64c88a482a18c10af87af |
| institution | OA Journals |
| issn | 1582-3458 2601-0968 |
| language | English |
| publishDate | 2012-12-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Revista de Management Comparat International |
| spelling | doaj-art-521eb2fc3ab64c88a482a18c10af87af2025-08-20T02:31:10ZengEditura ASERevista de Management Comparat International1582-34582601-09682012-12-01135733742Marketing Implications of Information Society Privacy Concerns Gheorghe ORZAN0Călin VEGHEŞ1Cătălin SILVESTRU2Mihai ORZAN3Ramona BERE4The Bucharest University of Economic Studies, RomaniaThe Bucharest University of Economic Studies, RomaniaThe Bucharest University of Economic Studies, RomaniaThe Bucharest University of Economic Studies, RomaniaThe Bucharest University of Economic Studies, RomaniaPrivacy has become over the last decade one of the foremost social concerns, since the arrival of cheap and ubiquitous surveillance of both online and offline behavior. The Internet has facilitated access to intimate user knowledge for both official and private agents and most of modern marketing strategies are based on a wealth of personal user data used to target its specific needs and expectations, a process that has its obvious pros and cons, which have been heavily debated intensively in both academic and social venues. Our paper attempts to uncover some of the most important privacy-related aspects of modern consumers, with a focus on their preferences for information access, marketing messages exposure, attitudes towards disclosing, capturing, processing and employment of their personal data, as well as their attitude towards various forms of media associated with our modern Information Society. https://www.rmci.ase.ro/no13vol5/03.pdfmarketing strategyprivacyictinteractive marketingsocial media |
| spellingShingle | Gheorghe ORZAN Călin VEGHEŞ Cătălin SILVESTRU Mihai ORZAN Ramona BERE Marketing Implications of Information Society Privacy Concerns Revista de Management Comparat International marketing strategy privacy ict interactive marketing social media |
| title | Marketing Implications of Information Society Privacy Concerns |
| title_full | Marketing Implications of Information Society Privacy Concerns |
| title_fullStr | Marketing Implications of Information Society Privacy Concerns |
| title_full_unstemmed | Marketing Implications of Information Society Privacy Concerns |
| title_short | Marketing Implications of Information Society Privacy Concerns |
| title_sort | marketing implications of information society privacy concerns |
| topic | marketing strategy privacy ict interactive marketing social media |
| url | https://www.rmci.ase.ro/no13vol5/03.pdf |
| work_keys_str_mv | AT gheorgheorzan marketingimplicationsofinformationsocietyprivacyconcerns AT calinveghes marketingimplicationsofinformationsocietyprivacyconcerns AT catalinsilvestru marketingimplicationsofinformationsocietyprivacyconcerns AT mihaiorzan marketingimplicationsofinformationsocietyprivacyconcerns AT ramonabere marketingimplicationsofinformationsocietyprivacyconcerns |