Possibilities and limits of virtual and augmented reality in the purchase decision process for clothing
This paper examines the influence of virtual and augmented reality on the purchasing decision-making process for clothing. The aim of the study is to gain well-founded insights into the possibilities and limitations of using virtual and augmented reality (VR and AR) techniques in that process. It c...
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| Format: | Article |
| Language: | English |
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PUBLIA – SLUB Open Publishing
2022-04-01
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| Series: | Communications in Development and Assembling of Textile Products |
| Subjects: | |
| Online Access: | https://cdatp.journals.qucosa.de/cdatp/article/view/61 |
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| _version_ | 1850044244635418624 |
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| author | Bastian Christof Breckenfelder Jens Voigt Leonie Maas |
| author_facet | Bastian Christof Breckenfelder Jens Voigt Leonie Maas |
| author_sort | Bastian |
| collection | DOAJ |
| description |
This paper examines the influence of virtual and augmented reality on the purchasing decision-making process for clothing. The aim of the study is to gain well-founded insights into the possibilities and limitations of using virtual and augmented reality (VR and AR) techniques in that process. It can be shown that VR and AR applications as interactive systems can offer valuable support in the purchasing decision-making process. New chances and possibilities arise for future shopping in virtual or augmented realities, in which customers are supported in their decision-making. So far, the simulation of visual properties, the limited range of offered pieces, the lack of customer acceptance as well as high barriers to entry and expensive hardware solutions have weakened the full exploitation of potential.
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| format | Article |
| id | doaj-art-5204f4048ea940a68664ba575b65fcde |
| institution | DOAJ |
| issn | 2701-939X |
| language | English |
| publishDate | 2022-04-01 |
| publisher | PUBLIA – SLUB Open Publishing |
| record_format | Article |
| series | Communications in Development and Assembling of Textile Products |
| spelling | doaj-art-5204f4048ea940a68664ba575b65fcde2025-08-20T02:55:01ZengPUBLIA – SLUB Open PublishingCommunications in Development and Assembling of Textile Products2701-939X2022-04-0131Possibilities and limits of virtual and augmented reality in the purchase decision process for clothingBastian0https://orcid.org/0000-0002-2512-9535Christof Breckenfelder1Jens Voigt2Leonie Maas3Faculty Textile and Clothing Technology, Niederrhein University of Applied Sciences, Mönchengladbach, GermanyFaculty Textile and Clothing Technology, Niederrhein University of Applied Sciences, Mönchengladbach, GermanyFaculty Textile and Clothing Technology, Niederrhein University of Applied Sciences, Mönchengladbach, GermanyFaculty Textile and Clothing Technology, Niederrhein University of Applied Sciences, Mönchengladbach, Germany This paper examines the influence of virtual and augmented reality on the purchasing decision-making process for clothing. The aim of the study is to gain well-founded insights into the possibilities and limitations of using virtual and augmented reality (VR and AR) techniques in that process. It can be shown that VR and AR applications as interactive systems can offer valuable support in the purchasing decision-making process. New chances and possibilities arise for future shopping in virtual or augmented realities, in which customers are supported in their decision-making. So far, the simulation of visual properties, the limited range of offered pieces, the lack of customer acceptance as well as high barriers to entry and expensive hardware solutions have weakened the full exploitation of potential. https://cdatp.journals.qucosa.de/cdatp/article/view/61ClothingAugmented RealityVirtual Reality |
| spellingShingle | Bastian Christof Breckenfelder Jens Voigt Leonie Maas Possibilities and limits of virtual and augmented reality in the purchase decision process for clothing Communications in Development and Assembling of Textile Products Clothing Augmented Reality Virtual Reality |
| title | Possibilities and limits of virtual and augmented reality in the purchase decision process for clothing |
| title_full | Possibilities and limits of virtual and augmented reality in the purchase decision process for clothing |
| title_fullStr | Possibilities and limits of virtual and augmented reality in the purchase decision process for clothing |
| title_full_unstemmed | Possibilities and limits of virtual and augmented reality in the purchase decision process for clothing |
| title_short | Possibilities and limits of virtual and augmented reality in the purchase decision process for clothing |
| title_sort | possibilities and limits of virtual and augmented reality in the purchase decision process for clothing |
| topic | Clothing Augmented Reality Virtual Reality |
| url | https://cdatp.journals.qucosa.de/cdatp/article/view/61 |
| work_keys_str_mv | AT bastian possibilitiesandlimitsofvirtualandaugmentedrealityinthepurchasedecisionprocessforclothing AT christofbreckenfelder possibilitiesandlimitsofvirtualandaugmentedrealityinthepurchasedecisionprocessforclothing AT jensvoigt possibilitiesandlimitsofvirtualandaugmentedrealityinthepurchasedecisionprocessforclothing AT leoniemaas possibilitiesandlimitsofvirtualandaugmentedrealityinthepurchasedecisionprocessforclothing |