Social Networks of Retail Traders: A Case Study of Warung Bugis in Makassar City, Indonesia
This article explores the role of social networks in sustaining traditional retail businesses, with a focus on warung Bugis in Makassar City, Indonesia. The research aims to understand how these networks contribute to the growth and resilience of small enterprises. Through a qualitative approach inv...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
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Andalas University
2025-06-01
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| Series: | Jurnal Antropologi: Isu-Isu Sosial Budaya |
| Online Access: | https://jurnalantropologi.fisip.unand.ac.id/index.php/jantro/article/view/1980 |
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| _version_ | 1849725271174807552 |
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| author | Safriadi Andi Batara Al Isra |
| author_facet | Safriadi Andi Batara Al Isra |
| author_sort | Safriadi |
| collection | DOAJ |
| description | This article explores the role of social networks in sustaining traditional retail businesses, with a focus on warung Bugis in Makassar City, Indonesia. The research aims to understand how these networks contribute to the growth and resilience of small enterprises. Through a qualitative approach involving case studies, observations, and interviews, the study examines the factors shaping social and economic interactions among retail traders. Findings reveal that social capital—such as trust, solidarity, and collaboration—is crucial in supporting business resilience. Social networks help traders access resources, share information, and reduce costs while fostering customer loyalty and adapting to modern practices like digital payments and social media marketing. These networks also play a key role in conflict resolution and cooperation among traders, enhancing economic stability. The study highlights the importance of social networks in maintaining competitiveness and offers valuable insights for policymakers to support traditional retail trade in urban areas. |
| format | Article |
| id | doaj-art-51fd94f0834945808cd54f97daff589a |
| institution | DOAJ |
| issn | 1410-8356 2355-5963 |
| language | Indonesian |
| publishDate | 2025-06-01 |
| publisher | Andalas University |
| record_format | Article |
| series | Jurnal Antropologi: Isu-Isu Sosial Budaya |
| spelling | doaj-art-51fd94f0834945808cd54f97daff589a2025-08-20T03:10:31ZindAndalas UniversityJurnal Antropologi: Isu-Isu Sosial Budaya1410-83562355-59632025-06-01271576510.25077/jantro.v27.n1.p57-65.20251774Social Networks of Retail Traders: A Case Study of Warung Bugis in Makassar City, IndonesiaSafriadi0Andi Batara Al IsraHasanuddin UniversityThis article explores the role of social networks in sustaining traditional retail businesses, with a focus on warung Bugis in Makassar City, Indonesia. The research aims to understand how these networks contribute to the growth and resilience of small enterprises. Through a qualitative approach involving case studies, observations, and interviews, the study examines the factors shaping social and economic interactions among retail traders. Findings reveal that social capital—such as trust, solidarity, and collaboration—is crucial in supporting business resilience. Social networks help traders access resources, share information, and reduce costs while fostering customer loyalty and adapting to modern practices like digital payments and social media marketing. These networks also play a key role in conflict resolution and cooperation among traders, enhancing economic stability. The study highlights the importance of social networks in maintaining competitiveness and offers valuable insights for policymakers to support traditional retail trade in urban areas.https://jurnalantropologi.fisip.unand.ac.id/index.php/jantro/article/view/1980 |
| spellingShingle | Safriadi Andi Batara Al Isra Social Networks of Retail Traders: A Case Study of Warung Bugis in Makassar City, Indonesia Jurnal Antropologi: Isu-Isu Sosial Budaya |
| title | Social Networks of Retail Traders: A Case Study of Warung Bugis in Makassar City, Indonesia |
| title_full | Social Networks of Retail Traders: A Case Study of Warung Bugis in Makassar City, Indonesia |
| title_fullStr | Social Networks of Retail Traders: A Case Study of Warung Bugis in Makassar City, Indonesia |
| title_full_unstemmed | Social Networks of Retail Traders: A Case Study of Warung Bugis in Makassar City, Indonesia |
| title_short | Social Networks of Retail Traders: A Case Study of Warung Bugis in Makassar City, Indonesia |
| title_sort | social networks of retail traders a case study of warung bugis in makassar city indonesia |
| url | https://jurnalantropologi.fisip.unand.ac.id/index.php/jantro/article/view/1980 |
| work_keys_str_mv | AT safriadi socialnetworksofretailtradersacasestudyofwarungbugisinmakassarcityindonesia AT andibataraalisra socialnetworksofretailtradersacasestudyofwarungbugisinmakassarcityindonesia |