The theoretical aspects of using customer journey map as a marketing automation toolkit for developing a brand of local treatment facilities made of fiberglass and composite materials
The current conditions for the functioning of enterprises-manufacturers of local treatment facilities made of fiberglass and composite materials have been given, a significant impact on the implementation of which is exerted, first of all, by changes in the requirements of consumers of such types of...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
State Higher Educational Institution “Ukrainian State University of Chemical Technology”
2021-12-01
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| Series: | Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет |
| Subjects: | |
| Online Access: | http://ek-visnik.dp.ua/wp-content/uploads/pdf/2021-2/Zhuravel.pdf |
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