Tourist revisit intention: does image affect their preference?
Tourism is a cross-cultural encounter that happens every day. Thus, the life cycle of the tourism industry is represented by first-time tourists and tourists who make return visits to a destination. This study aims to examine the relationship between destination image and revisit intention through u...
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| Format: | Article |
| Language: | English |
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Indonesian Institute for Counseling, Education and Therapy (IICET)
2024-03-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/3698 |
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| author | Ari Arisman Raisa Hillia Aini Syifa Andina Eka Mandasari Mohammad Soleh Soeaidy |
| author_facet | Ari Arisman Raisa Hillia Aini Syifa Andina Eka Mandasari Mohammad Soleh Soeaidy |
| author_sort | Ari Arisman |
| collection | DOAJ |
| description | Tourism is a cross-cultural encounter that happens every day. Thus, the life cycle of the tourism industry is represented by first-time tourists and tourists who make return visits to a destination. This study aims to examine the relationship between destination image and revisit intention through utilitarian value, hedonic value, and preference. The population of this study consisted of domestic tourists who traveled to three main destinations, namely Bandung, Yogyakarta, and Bali. The sample was considered by the criteria as many as 333 tourists were asked to answer the questionnaire. The method used in this research is a survey with a Structural Equation Modeling (SEM) analysis technique. The results revealed that destination image positively affects utilitarian and hedonic values. Utilitarian and hedonic values are positively related to preference. Preference is positively related to revisiting intention. The results of this study make a theoretical contribution by deepening the understanding of revisit intention. In addition, this study makes a practical contribution to the tourism industry. Limitations and future research directions are included at the end of the article. |
| format | Article |
| id | doaj-art-51d05f1c3fd04123bacbf3786b66e23f |
| institution | Kabale University |
| issn | 2477-8524 2502-8103 |
| language | English |
| publishDate | 2024-03-01 |
| publisher | Indonesian Institute for Counseling, Education and Therapy (IICET) |
| record_format | Article |
| series | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| spelling | doaj-art-51d05f1c3fd04123bacbf3786b66e23f2025-01-27T12:25:44ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032024-03-0110123424510.29210/0202436981841Tourist revisit intention: does image affect their preference?Ari Arisman0Raisa Hillia Aini Syifa1Andina Eka Mandasari2Mohammad Soleh Soeaidy3Perjuangan UniversityDepartment of Management, Cipasung University, TasikmalayaUniversity of SiliwangiUniversity of SiliwangiTourism is a cross-cultural encounter that happens every day. Thus, the life cycle of the tourism industry is represented by first-time tourists and tourists who make return visits to a destination. This study aims to examine the relationship between destination image and revisit intention through utilitarian value, hedonic value, and preference. The population of this study consisted of domestic tourists who traveled to three main destinations, namely Bandung, Yogyakarta, and Bali. The sample was considered by the criteria as many as 333 tourists were asked to answer the questionnaire. The method used in this research is a survey with a Structural Equation Modeling (SEM) analysis technique. The results revealed that destination image positively affects utilitarian and hedonic values. Utilitarian and hedonic values are positively related to preference. Preference is positively related to revisiting intention. The results of this study make a theoretical contribution by deepening the understanding of revisit intention. In addition, this study makes a practical contribution to the tourism industry. Limitations and future research directions are included at the end of the article.https://jurnal.iicet.org/index.php/jppi/article/view/3698destination image, utilitarian value, hedonic value, preference, revisit intention |
| spellingShingle | Ari Arisman Raisa Hillia Aini Syifa Andina Eka Mandasari Mohammad Soleh Soeaidy Tourist revisit intention: does image affect their preference? JPPI (Jurnal Penelitian Pendidikan Indonesia) destination image, utilitarian value, hedonic value, preference, revisit intention |
| title | Tourist revisit intention: does image affect their preference? |
| title_full | Tourist revisit intention: does image affect their preference? |
| title_fullStr | Tourist revisit intention: does image affect their preference? |
| title_full_unstemmed | Tourist revisit intention: does image affect their preference? |
| title_short | Tourist revisit intention: does image affect their preference? |
| title_sort | tourist revisit intention does image affect their preference |
| topic | destination image, utilitarian value, hedonic value, preference, revisit intention |
| url | https://jurnal.iicet.org/index.php/jppi/article/view/3698 |
| work_keys_str_mv | AT ariarisman touristrevisitintentiondoesimageaffecttheirpreference AT raisahilliaainisyifa touristrevisitintentiondoesimageaffecttheirpreference AT andinaekamandasari touristrevisitintentiondoesimageaffecttheirpreference AT mohammadsolehsoeaidy touristrevisitintentiondoesimageaffecttheirpreference |