FAN LOYALTY IN CASES OF LOW SPORT PERFORMANCE – HOW MUCH IS TOO MUCH?
Sport is one of the most precious elements of life. And sports competitions are part of human nature. Since ancient times, people have organized contests and eagerly awaited the outcome. Why is fan loyalty such an important factor? Because this factor is intrinsic and includes the emotional atta...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2025-02-01
|
| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2025-01/22_Popa.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850067868547284992 |
|---|---|
| author | POPA MARIAN GABRIEL POPESCU MARIUS CĂTĂLIN PĂSĂRIN LEONARDO DANIEL DIACONESCU DRAGOȘ LAURENȚIU SANDU VLAD ANTONIUS COSTIN DAN EUGEN |
| author_facet | POPA MARIAN GABRIEL POPESCU MARIUS CĂTĂLIN PĂSĂRIN LEONARDO DANIEL DIACONESCU DRAGOȘ LAURENȚIU SANDU VLAD ANTONIUS COSTIN DAN EUGEN |
| author_sort | POPA MARIAN GABRIEL |
| collection | DOAJ |
| description | Sport is one of the most precious elements of life. And sports competitions are part of human nature. Since
ancient times, people have organized contests and eagerly awaited the outcome. Why is fan loyalty such an important
factor? Because this factor is intrinsic and includes the emotional attachment and devotion that people have towards a
favourite athlete or a certain favourite sports team. This loyalty involves cheering and supporting athletes during
competitions and a deep sense of commitment, passion, and identification with the team's values and goals. This devotion
sometimes makes the fans cross certain limits, forget the show side of the sport, and enjoy and enjoy the match or sports
competition. It does not infrequently happen that certain actions of athletes, and certain statements of theirs have a great
impact on their fans and determine their behaviour. From this point of view, if it is the athlete's attitude that prompts the
fans to act in a certain way, then it is indeed worth holding the athlete accountable for the influence he has on the fans
and the way he uses them. this. In this way, the athletes would also be more circumspect about their statements and their
behavior, and the fans would no longer have negative exhortations, either openly expressed or only understood. In this
paper, in the first part, we provide a brief description of the fans, their typology, what this loyalty phenomenon entails,
and how it manifests itself, and in the second part we continue with a small study based on this sports loyalty phenomenon. |
| format | Article |
| id | doaj-art-51c51eaa68894514940dbccb3e8636c7 |
| institution | DOAJ |
| issn | 1844-7007 2344-3685 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj-art-51c51eaa68894514940dbccb3e8636c72025-08-20T02:48:12ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072344-36852025-02-0111190199FAN LOYALTY IN CASES OF LOW SPORT PERFORMANCE – HOW MUCH IS TOO MUCH?POPA MARIAN GABRIEL0POPESCU MARIUS CĂTĂLIN1PĂSĂRIN LEONARDO DANIEL2DIACONESCU DRAGOȘ LAURENȚIU3SANDU VLAD ANTONIUS 4COSTIN DAN EUGEN5LECTURER PH.D. UNIVERSITY OF CRAIOVA, ROMÂNIA LECTURER PH.D. UNIVERSITY OF CRAIOVA, ROMÂNIALECTURER PH.D. UNIVERSITY OF CRAIOVA, ROMÂNIA LECTURER PH.D. UNIVERSITY OF CRAIOVA, ROMÂNIAPH.D. STUDENT UNIVERSITY OF CRAIOVA, ROMANIA Associate Professor Ph.D. DUNĂREA DE JOS UNIVERSITY OF GALAȚI, ROMÂNIA Sport is one of the most precious elements of life. And sports competitions are part of human nature. Since ancient times, people have organized contests and eagerly awaited the outcome. Why is fan loyalty such an important factor? Because this factor is intrinsic and includes the emotional attachment and devotion that people have towards a favourite athlete or a certain favourite sports team. This loyalty involves cheering and supporting athletes during competitions and a deep sense of commitment, passion, and identification with the team's values and goals. This devotion sometimes makes the fans cross certain limits, forget the show side of the sport, and enjoy and enjoy the match or sports competition. It does not infrequently happen that certain actions of athletes, and certain statements of theirs have a great impact on their fans and determine their behaviour. From this point of view, if it is the athlete's attitude that prompts the fans to act in a certain way, then it is indeed worth holding the athlete accountable for the influence he has on the fans and the way he uses them. this. In this way, the athletes would also be more circumspect about their statements and their behavior, and the fans would no longer have negative exhortations, either openly expressed or only understood. In this paper, in the first part, we provide a brief description of the fans, their typology, what this loyalty phenomenon entails, and how it manifests itself, and in the second part we continue with a small study based on this sports loyalty phenomenon. https://www.utgjiu.ro/revista/ec/pdf/2025-01/22_Popa.pdffanssportdigital agesocial medialoyalty. |
| spellingShingle | POPA MARIAN GABRIEL POPESCU MARIUS CĂTĂLIN PĂSĂRIN LEONARDO DANIEL DIACONESCU DRAGOȘ LAURENȚIU SANDU VLAD ANTONIUS COSTIN DAN EUGEN FAN LOYALTY IN CASES OF LOW SPORT PERFORMANCE – HOW MUCH IS TOO MUCH? Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie fans sport digital age social media loyalty. |
| title | FAN LOYALTY IN CASES OF LOW SPORT PERFORMANCE – HOW MUCH IS TOO MUCH? |
| title_full | FAN LOYALTY IN CASES OF LOW SPORT PERFORMANCE – HOW MUCH IS TOO MUCH? |
| title_fullStr | FAN LOYALTY IN CASES OF LOW SPORT PERFORMANCE – HOW MUCH IS TOO MUCH? |
| title_full_unstemmed | FAN LOYALTY IN CASES OF LOW SPORT PERFORMANCE – HOW MUCH IS TOO MUCH? |
| title_short | FAN LOYALTY IN CASES OF LOW SPORT PERFORMANCE – HOW MUCH IS TOO MUCH? |
| title_sort | fan loyalty in cases of low sport performance how much is too much |
| topic | fans sport digital age social media loyalty. |
| url | https://www.utgjiu.ro/revista/ec/pdf/2025-01/22_Popa.pdf |
| work_keys_str_mv | AT popamariangabriel fanloyaltyincasesoflowsportperformancehowmuchistoomuch AT popescumariuscatalin fanloyaltyincasesoflowsportperformancehowmuchistoomuch AT pasarinleonardodaniel fanloyaltyincasesoflowsportperformancehowmuchistoomuch AT diaconescudragoslaurentiu fanloyaltyincasesoflowsportperformancehowmuchistoomuch AT sanduvladantonius fanloyaltyincasesoflowsportperformancehowmuchistoomuch AT costindaneugen fanloyaltyincasesoflowsportperformancehowmuchistoomuch |