Factors that influence consumer viewing behavior in large-scale preview screenings in Chinese film market.
The large-scale preview screenings during the summer season of 2023 hit box office records in the Chinese film industry. The rising box office earnings of widely distributed films indicate an increasing consumer propensity to watch movies in the post-pandemic period. Nevertheless, there is a lack of...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2024-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0315726 |
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