Netnography of Fan Localization on Social Media Releases: Observation of Overwatch (OW) and Overwatch League (OWL)
The fanbase of the Overwatch series and its esports competition, Overwatch League, has witnessed numerous enthusiasts, who are dedicated to fan localization of diversified social media releases from English sources into the Chinese context. The implementation of such fan activities has significantly...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Translation and Intercultural Communication (TICC)
2024-03-01
|
| Series: | Media and Intercultural Communication: A Multidisciplinary Journal |
| Subjects: | |
| Online Access: | https://www.micjournal.org/article_182467_ae7f97e63dd70298b9e32e5160e80b0d.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|