Tra etica ed estetica: nuove traiettorie del discorso pubblicitario

This essay aims to analyze how advertising discourse has evolved to incorporate themes, styles, and values historically and culturally associated with ethical and artistic discourse. Despite their differences, these two trajectories of advertising share a common objective: to move away from being se...

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Bibliographic Details
Main Author: Marianna Boero
Format: Article
Language:English
Published: Associazione Ocula 2025-03-01
Series:Ocula
Subjects:
Online Access:https://www.ocula.it/files/OCULA-33-BOERO-Tra-etica-ed-estetica
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