PERCEPTION OF MANAGEMENT INNOVATION AS A KEY FACTOR IN ACHIEVING COMPETITIVE ADVANTAGE IN COMPANIES IN BOSNIA AND HERZEGOVINA
Every company strives to achieve competitive advantage, which is why managers constantly seek new ways of reaching that goal. One of the best ways to gain competitive advantage is through innovation. In theory, innovation can be classified in numerous ways. Some of them include management innovatio...
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Main Authors: | Mirela Kljajić-Dervić, Željko Mateljak, Ema Burić |
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Format: | Article |
Language: | English |
Published: |
Faculty of Economics, University of Tuzla
2022-11-01
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Series: | Economic Review |
Subjects: | |
Online Access: | https://www.er.ef.untz.ba/index.php/er/article/view/38 |
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