How do environmental and cultural factors shape red tourism behavioral intentions: a moderated mediation model
IntroductionThis study investigates how environmental restorativeness perception and cultural identity shape the relationship between red tourism experience and post-visit behavioral intentions.MethodsA structured questionnaire was administered to 1,195 tourists at two iconic red tourism destination...
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| Main Authors: | Cong Chen, Yinghui Lai, Chenjing Huo |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1566533/full |
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