KEPUASAN SEBAGAI VARIABEL MEDIASI KUALITAS PELAYANAN, KOMUNIKASI PEMASARAN DAN PENANGANAN KELUHAN TERHADAP LOYALITAS
This research aims to determine the influence of service quality, marketing communications and complaint handling on customer loyalty with customer satisfaction as a mediating variable at Bank Sumsel Babel Syariah Palembang. The population of this research is all customers of Bank Sumsel Babel Syari...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Fakultas Ekonomi dan Bisnis Islam
2024-06-01
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| Series: | I-Economics: A Research Journal on Islamic Economics |
| Online Access: | https://jurnal.radenfatah.ac.id/index.php/ieconomics/article/view/22165 |
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