Ecological awarenessof students (case study of attitudes towards the impact of the fashion industry on the environment)
Environmental regulation becomes an indispensable activity for preserving human life. The negative impact of the fashion industry on the environment is growing. The article presents the results of an empirical study conducted by the authors using the survey method in Spring 2023. The aim of the rese...
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| Format: | Article |
| Language: | Russian |
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Maikop State Technological University
2023-09-01
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| Series: | Вестник Майкопского государственного технологического университета |
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| Online Access: | https://maikopvest.elpub.ru/jour/article/view/308 |
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| _version_ | 1849692692289683456 |
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| author | A. N. Timokhovich Ts. S. Filenko A. S. Lelyakova |
| author_facet | A. N. Timokhovich Ts. S. Filenko A. S. Lelyakova |
| author_sort | A. N. Timokhovich |
| collection | DOAJ |
| description | Environmental regulation becomes an indispensable activity for preserving human life. The negative impact of the fashion industry on the environment is growing. The article presents the results of an empirical study conducted by the authors using the survey method in Spring 2023. The aim of the research is to determine the attitudes of contemporary Russian students to the impact of the fashion industry on the environment. The subject of the research are full-time students of Russian universities. The article considers the following issues: the involvement of young people in the consumer behavior of fashion industry products; the orientation of young people on the environmental promises of fashion brands when choosing goods; the consideration of price factors when deciding to buy fashion products; young people’s ideas about environmental and non-environmental fashion brands; awareness of the harmful effects of the fashion industry on the environment; the question of young people’s willingness to change their consumption patterns in order to reduce the negative impact of the fashion industry on the environment; the need to follow social practices related to environmental principles in the context of consumption of fashion industry products in everyday life. The conclusion has been made that it is necessary to develop communication campaigns aimed at the target audience of young people, which will highlight the issues of eco-friendly practices, environmentally friendly behavior, disclose the consequences of the negative impact of the fashion industry on the environment. |
| format | Article |
| id | doaj-art-514f856be11942f89f3301a61defd95d |
| institution | DOAJ |
| issn | 2078-1024 |
| language | Russian |
| publishDate | 2023-09-01 |
| publisher | Maikop State Technological University |
| record_format | Article |
| series | Вестник Майкопского государственного технологического университета |
| spelling | doaj-art-514f856be11942f89f3301a61defd95d2025-08-20T03:20:39ZrusMaikop State Technological UniversityВестник Майкопского государственного технологического университета2078-10242023-09-010213013710.47370/2078-1024-2023-15-2-130-137306Ecological awarenessof students (case study of attitudes towards the impact of the fashion industry on the environment)A. N. Timokhovich0Ts. S. Filenko1A. S. Lelyakova2FSBEI HE «State University of Management»FSBEI HE «Russian State University named after A.N. Kosygin (Technology. Design. Art)»FSBEI HE «Russian State University for the Humanities»Environmental regulation becomes an indispensable activity for preserving human life. The negative impact of the fashion industry on the environment is growing. The article presents the results of an empirical study conducted by the authors using the survey method in Spring 2023. The aim of the research is to determine the attitudes of contemporary Russian students to the impact of the fashion industry on the environment. The subject of the research are full-time students of Russian universities. The article considers the following issues: the involvement of young people in the consumer behavior of fashion industry products; the orientation of young people on the environmental promises of fashion brands when choosing goods; the consideration of price factors when deciding to buy fashion products; young people’s ideas about environmental and non-environmental fashion brands; awareness of the harmful effects of the fashion industry on the environment; the question of young people’s willingness to change their consumption patterns in order to reduce the negative impact of the fashion industry on the environment; the need to follow social practices related to environmental principles in the context of consumption of fashion industry products in everyday life. The conclusion has been made that it is necessary to develop communication campaigns aimed at the target audience of young people, which will highlight the issues of eco-friendly practices, environmentally friendly behavior, disclose the consequences of the negative impact of the fashion industry on the environment.https://maikopvest.elpub.ru/jour/article/view/308youthfashion industryecologyconsumer behavioursocial practicesstereotyperepresentationcommunication campaign |
| spellingShingle | A. N. Timokhovich Ts. S. Filenko A. S. Lelyakova Ecological awarenessof students (case study of attitudes towards the impact of the fashion industry on the environment) Вестник Майкопского государственного технологического университета youth fashion industry ecology consumer behaviour social practices stereotype representation communication campaign |
| title | Ecological awarenessof students (case study of attitudes towards the impact of the fashion industry on the environment) |
| title_full | Ecological awarenessof students (case study of attitudes towards the impact of the fashion industry on the environment) |
| title_fullStr | Ecological awarenessof students (case study of attitudes towards the impact of the fashion industry on the environment) |
| title_full_unstemmed | Ecological awarenessof students (case study of attitudes towards the impact of the fashion industry on the environment) |
| title_short | Ecological awarenessof students (case study of attitudes towards the impact of the fashion industry on the environment) |
| title_sort | ecological awarenessof students case study of attitudes towards the impact of the fashion industry on the environment |
| topic | youth fashion industry ecology consumer behaviour social practices stereotype representation communication campaign |
| url | https://maikopvest.elpub.ru/jour/article/view/308 |
| work_keys_str_mv | AT antimokhovich ecologicalawarenessofstudentscasestudyofattitudestowardstheimpactofthefashionindustryontheenvironment AT tssfilenko ecologicalawarenessofstudentscasestudyofattitudestowardstheimpactofthefashionindustryontheenvironment AT aslelyakova ecologicalawarenessofstudentscasestudyofattitudestowardstheimpactofthefashionindustryontheenvironment |