Perilaku belanja online dan niat beli pada generasi “Z†di Indonesia
Generation Z that dominates the population and the development of e-commerce has changed their shopping patterns, especially in terms of purchase intention. For example they choose to shop online. This study has two objectives, frst: to examine the impact of attitudes, beliefs, value motives and soc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2024-10-01
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| Series: | Journal of Business & Banking |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/3111 |
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