Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country
In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical re...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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University of South Florida (USF) M3 Publishing
2024-09-01
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| Series: | Journal of Global Business Insights |
| Subjects: | |
| Online Access: | https://digitalcommons.usf.edu/globe/vol9/iss2/3 |
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| _version_ | 1849736820291534848 |
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| author | Noman Hasan Md. Shahed Mahmud Abdul Khan Reshma Lima Shiblu Miah |
| author_facet | Noman Hasan Md. Shahed Mahmud Abdul Khan Reshma Lima Shiblu Miah |
| author_sort | Noman Hasan |
| collection | DOAJ |
| description | In recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical results reveal that perceived ease of use, perceived security and privacy, and perceived cost significantly affect the millennials’ attitude to adopt m-banking. In contrast, perceived usefulness and perceived self-efficacy have an insignificant effect. Furthermore, attitude towards adopting m-banking significantly impacts adoption and intention among millennials. Practical and theoretical implications have been identified based on the study results. |
| format | Article |
| id | doaj-art-512efb4df9eb4a27a299de73353cdecf |
| institution | DOAJ |
| issn | 2640-6489 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | University of South Florida (USF) M3 Publishing |
| record_format | Article |
| series | Journal of Global Business Insights |
| spelling | doaj-art-512efb4df9eb4a27a299de73353cdecf2025-08-20T03:07:10ZengUniversity of South Florida (USF) M3 PublishingJournal of Global Business Insights2640-64892024-09-019210.5038/2640-6489.9.2.1288Millennials’ perception towards adaption and intention of m-banking: Experience from a developing countryNoman Hasan0Md. Shahed Mahmud1Abdul Khan2Reshma Lima3Shiblu Miah4Mawlana Bhashani Science and Technology UniversityMawlana Bhashani Science and Technology UniversityMawlana Bhashani Science and Technology UniversityMawlana Bhashani Science and Technology UniversityMawlana Bhashani Science and Technology UniversityIn recent years, m-banking has been developed rapidly around the world. The research aims to measure millennials’ perception towards adaption and intention of m-banking from a developing country’s perspective. A PLS-SEM modeling approach was performed to test the hypothetical model. The empirical results reveal that perceived ease of use, perceived security and privacy, and perceived cost significantly affect the millennials’ attitude to adopt m-banking. In contrast, perceived usefulness and perceived self-efficacy have an insignificant effect. Furthermore, attitude towards adopting m-banking significantly impacts adoption and intention among millennials. Practical and theoretical implications have been identified based on the study results.https://digitalcommons.usf.edu/globe/vol9/iss2/3gen-ytamattitudepls-sembangladesh |
| spellingShingle | Noman Hasan Md. Shahed Mahmud Abdul Khan Reshma Lima Shiblu Miah Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country Journal of Global Business Insights gen-y tam attitude pls-sem bangladesh |
| title | Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country |
| title_full | Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country |
| title_fullStr | Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country |
| title_full_unstemmed | Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country |
| title_short | Millennials’ perception towards adaption and intention of m-banking: Experience from a developing country |
| title_sort | millennials perception towards adaption and intention of m banking experience from a developing country |
| topic | gen-y tam attitude pls-sem bangladesh |
| url | https://digitalcommons.usf.edu/globe/vol9/iss2/3 |
| work_keys_str_mv | AT nomanhasan millennialsperceptiontowardsadaptionandintentionofmbankingexperiencefromadevelopingcountry AT mdshahedmahmud millennialsperceptiontowardsadaptionandintentionofmbankingexperiencefromadevelopingcountry AT abdulkhan millennialsperceptiontowardsadaptionandintentionofmbankingexperiencefromadevelopingcountry AT reshmalima millennialsperceptiontowardsadaptionandintentionofmbankingexperiencefromadevelopingcountry AT shiblumiah millennialsperceptiontowardsadaptionandintentionofmbankingexperiencefromadevelopingcountry |