The Effect of Perceived Creativity of Sports Store Instagram Posts on the Interactive Intention of Followers With the Mediating Role of Affective Commitment
Purpose: This study aimed to investigate the effect of perceived creativity of Instagram posts in sports stores on interactive intention with followers.Methods: This research was descriptive-correlational. The statistical population of this study was 3200 participants of a sports page Among them, 13...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2022-07-01
|
| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_1740_c55d35372a1dc5a6f446b81cb6a848ab.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
