Determinants of repurchase intention in the Indonesian e-commerce platforms
Purpose — This study aims to investigate the influence of e-service quality, customer trust, and customer satisfaction on repurchase intention in the Indonesian e-commerce platforms. Method — The type of research used is causal research, which examines the relationship between variables through qua...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2023-08-01
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| Series: | Journal of Enterprise and Development |
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| Online Access: | https://journal.uinmataram.ac.id/jed/article/view/8059 |
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| _version_ | 1850268501740093440 |
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| author | Lukman Zaini Abdullah Nanang Apriliyanto Sherli Junianingrum |
| author_facet | Lukman Zaini Abdullah Nanang Apriliyanto Sherli Junianingrum |
| author_sort | Lukman Zaini Abdullah |
| collection | DOAJ |
| description |
Purpose — This study aims to investigate the influence of e-service quality, customer trust, and customer satisfaction on repurchase intention in the Indonesian e-commerce platforms.
Method — The type of research used is causal research, which examines the relationship between variables through quantitative research. The number of samples in this study was 250 respondents. The sample for this research includes Indonesian citizens aged more than 17 years old, who are users of the Tokopedia, Shopee, and Lazada platforms on their smartphones. This study uses primary data filled out by respondents through Google Forms and focuses on research variables, which include e-service quality, customer trust, customer satisfaction, and repurchase intention. The data that have been obtained were analyzed using the Structural Equation Modeling (SEM) technique.
Result — The results of this study indicate that e-service quality has a significant positive effect on customer trust and customer satisfaction. In addition, the relationship between customer trust and customer satisfaction on repurchase intention also has a significant positive influence.
Contribution — This study offers a valuable academic contribution by enhancing and advancing theories associated with repurchase intention within the context of e-commerce platforms in Indonesia. Furthermore, this study addresses a significant gap in the existing literature by explicitly defining the scope and object of investigation, thereby refining the clarity and comprehensiveness of the research landscape.
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| format | Article |
| id | doaj-art-511f19722a4d48adb7fa1ecf5d87f0f9 |
| institution | OA Journals |
| issn | 2715-3118 2685-8258 |
| language | English |
| publishDate | 2023-08-01 |
| publisher | Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business |
| record_format | Article |
| series | Journal of Enterprise and Development |
| spelling | doaj-art-511f19722a4d48adb7fa1ecf5d87f0f92025-08-20T01:53:26ZengUniversitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and BusinessJournal of Enterprise and Development2715-31182685-82582023-08-015Special-Issue-210.20414/jed.v5iSpecial-Issue-2.8059Determinants of repurchase intention in the Indonesian e-commerce platformsLukman Zaini Abdullah0Nanang Apriliyanto1Sherli Junianingrum2Universitas Selamat Sri, IndonesiaUniversitas Selamat Sri, IndonesiaUniversitas Selamat Sri, Indonesia Purpose — This study aims to investigate the influence of e-service quality, customer trust, and customer satisfaction on repurchase intention in the Indonesian e-commerce platforms. Method — The type of research used is causal research, which examines the relationship between variables through quantitative research. The number of samples in this study was 250 respondents. The sample for this research includes Indonesian citizens aged more than 17 years old, who are users of the Tokopedia, Shopee, and Lazada platforms on their smartphones. This study uses primary data filled out by respondents through Google Forms and focuses on research variables, which include e-service quality, customer trust, customer satisfaction, and repurchase intention. The data that have been obtained were analyzed using the Structural Equation Modeling (SEM) technique. Result — The results of this study indicate that e-service quality has a significant positive effect on customer trust and customer satisfaction. In addition, the relationship between customer trust and customer satisfaction on repurchase intention also has a significant positive influence. Contribution — This study offers a valuable academic contribution by enhancing and advancing theories associated with repurchase intention within the context of e-commerce platforms in Indonesia. Furthermore, this study addresses a significant gap in the existing literature by explicitly defining the scope and object of investigation, thereby refining the clarity and comprehensiveness of the research landscape. https://journal.uinmataram.ac.id/jed/article/view/8059e-service qualitycustomer satisfactionrepurchase intention |
| spellingShingle | Lukman Zaini Abdullah Nanang Apriliyanto Sherli Junianingrum Determinants of repurchase intention in the Indonesian e-commerce platforms Journal of Enterprise and Development e-service quality customer satisfaction repurchase intention |
| title | Determinants of repurchase intention in the Indonesian e-commerce platforms |
| title_full | Determinants of repurchase intention in the Indonesian e-commerce platforms |
| title_fullStr | Determinants of repurchase intention in the Indonesian e-commerce platforms |
| title_full_unstemmed | Determinants of repurchase intention in the Indonesian e-commerce platforms |
| title_short | Determinants of repurchase intention in the Indonesian e-commerce platforms |
| title_sort | determinants of repurchase intention in the indonesian e commerce platforms |
| topic | e-service quality customer satisfaction repurchase intention |
| url | https://journal.uinmataram.ac.id/jed/article/view/8059 |
| work_keys_str_mv | AT lukmanzainiabdullah determinantsofrepurchaseintentionintheindonesianecommerceplatforms AT nanangapriliyanto determinantsofrepurchaseintentionintheindonesianecommerceplatforms AT sherlijunianingrum determinantsofrepurchaseintentionintheindonesianecommerceplatforms |