The Management of Innovation Process from Market Orientation Perspective in Automotive Industry
Marketing and management researchers pointed out, beginning whit ’90s, the benefits of implementation of a new business philosophy – market orientation. Even if, the concept has an interdisciplinary approach, all academics and managers started from the same point – market orientation is a business p...
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| Format: | Article |
| Language: | English |
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University of Pitesti
2011-11-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
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| Online Access: | http://economic.upit.ro/repec/pdf/2011_2_10.pdf |
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| _version_ | 1850052955650129920 |
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| author | Amalia PANDELICA Mihaela DIACONU |
| author_facet | Amalia PANDELICA Mihaela DIACONU |
| author_sort | Amalia PANDELICA |
| collection | DOAJ |
| description | Marketing and management researchers pointed out, beginning whit ’90s, the benefits of implementation of a new business philosophy – market orientation. Even if, the concept has an interdisciplinary approach, all academics and managers started from the same point – market orientation is a business philosophy, which connects all the functional areas of the organization to environment in which operates and ensures long-term profitability. Even if, the market orientation concept was the topic for many researches, in economic literature any framework model of implementation was not developed. In the article we present a framework model, which will emphasise the steps, and changes that an organization has to do to become market orientated, beginning from the particular case of automobile industry. |
| format | Article |
| id | doaj-art-50d6bc0c01534404ba0f17e659bec0b0 |
| institution | DOAJ |
| issn | 1583-1809 |
| language | English |
| publishDate | 2011-11-01 |
| publisher | University of Pitesti |
| record_format | Article |
| series | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| spelling | doaj-art-50d6bc0c01534404ba0f17e659bec0b02025-08-20T02:52:41ZengUniversity of PitestiBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice1583-18092011-11-01102108115The Management of Innovation Process from Market Orientation Perspective in Automotive IndustryAmalia PANDELICAMihaela DIACONUMarketing and management researchers pointed out, beginning whit ’90s, the benefits of implementation of a new business philosophy – market orientation. Even if, the concept has an interdisciplinary approach, all academics and managers started from the same point – market orientation is a business philosophy, which connects all the functional areas of the organization to environment in which operates and ensures long-term profitability. Even if, the market orientation concept was the topic for many researches, in economic literature any framework model of implementation was not developed. In the article we present a framework model, which will emphasise the steps, and changes that an organization has to do to become market orientated, beginning from the particular case of automobile industry.http://economic.upit.ro/repec/pdf/2011_2_10.pdfmarket orientationinnovation processimplementation processautomotive industry |
| spellingShingle | Amalia PANDELICA Mihaela DIACONU The Management of Innovation Process from Market Orientation Perspective in Automotive Industry Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice market orientation innovation process implementation process automotive industry |
| title | The Management of Innovation Process from Market Orientation Perspective in Automotive Industry |
| title_full | The Management of Innovation Process from Market Orientation Perspective in Automotive Industry |
| title_fullStr | The Management of Innovation Process from Market Orientation Perspective in Automotive Industry |
| title_full_unstemmed | The Management of Innovation Process from Market Orientation Perspective in Automotive Industry |
| title_short | The Management of Innovation Process from Market Orientation Perspective in Automotive Industry |
| title_sort | management of innovation process from market orientation perspective in automotive industry |
| topic | market orientation innovation process implementation process automotive industry |
| url | http://economic.upit.ro/repec/pdf/2011_2_10.pdf |
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