Generics versus branded generics: A case of confusion

Generic medicines are generally marketed under international nonproprietary names but may also be marketed by a pharmaceutical company under a brand name, i.e. branded generics. The Indian pharmaceutical industry is the leading supplier of unbranded generics to the world but promotes the marketing o...

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Main Authors: Proteesh Rana, Rachna Gupta
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2025-01-01
Series:Indian Journal of Community and Family Medicine
Subjects:
Online Access:https://journals.lww.com/10.4103/ijcfm.ijcfm_33_23
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author Proteesh Rana
Rachna Gupta
author_facet Proteesh Rana
Rachna Gupta
author_sort Proteesh Rana
collection DOAJ
description Generic medicines are generally marketed under international nonproprietary names but may also be marketed by a pharmaceutical company under a brand name, i.e. branded generics. The Indian pharmaceutical industry is the leading supplier of unbranded generics to the world but promotes the marketing of branded generics within the country. The same generic medicine is marketed under different brand names at variable prices, which has resulted in a state of confusion among Indian doctors and patients. There is also a false belief that branded generic medicines are more reliable and have better efficacy and safety than unbranded generics. Major regulatory changes are needed to resolve this confusion and apprehension related to the use of unbranded generic medicines.
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institution Kabale University
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publisher Wolters Kluwer Medknow Publications
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series Indian Journal of Community and Family Medicine
spelling doaj-art-50c666a7047443ec819fa27cbbf4c49a2025-08-20T03:31:24ZengWolters Kluwer Medknow PublicationsIndian Journal of Community and Family Medicine2395-21132666-31202025-01-011114710.4103/ijcfm.ijcfm_33_23Generics versus branded generics: A case of confusionProteesh RanaRachna GuptaGeneric medicines are generally marketed under international nonproprietary names but may also be marketed by a pharmaceutical company under a brand name, i.e. branded generics. The Indian pharmaceutical industry is the leading supplier of unbranded generics to the world but promotes the marketing of branded generics within the country. The same generic medicine is marketed under different brand names at variable prices, which has resulted in a state of confusion among Indian doctors and patients. There is also a false belief that branded generic medicines are more reliable and have better efficacy and safety than unbranded generics. Major regulatory changes are needed to resolve this confusion and apprehension related to the use of unbranded generic medicines.https://journals.lww.com/10.4103/ijcfm.ijcfm_33_23branded genericsgenericmedicines
spellingShingle Proteesh Rana
Rachna Gupta
Generics versus branded generics: A case of confusion
Indian Journal of Community and Family Medicine
branded generics
generic
medicines
title Generics versus branded generics: A case of confusion
title_full Generics versus branded generics: A case of confusion
title_fullStr Generics versus branded generics: A case of confusion
title_full_unstemmed Generics versus branded generics: A case of confusion
title_short Generics versus branded generics: A case of confusion
title_sort generics versus branded generics a case of confusion
topic branded generics
generic
medicines
url https://journals.lww.com/10.4103/ijcfm.ijcfm_33_23
work_keys_str_mv AT proteeshrana genericsversusbrandedgenericsacaseofconfusion
AT rachnagupta genericsversusbrandedgenericsacaseofconfusion