SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS

SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS

The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC). Campaigns of this type are connected with providing general and personali...

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Bibliographic Details
Main Authors: Katarzyna NOSAL, Urszula DUDA
Format: Article
Language:English
Published: Silesian University of Technology 2016-09-01
Series:Scientific Journal of Silesian University of Technology. Series Transport
Subjects:
public transport
feeder system
rural areas
active marketing campaign
personalized information
Online Access:http://sjsutst.polsl.pl/archives/2016/vol92/077_SJSUTST92_2016_NosalDuda.pdf
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