SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS
The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC). Campaigns of this type are connected with providing general and personali...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Silesian University of Technology
2016-09-01
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| Series: | Scientific Journal of Silesian University of Technology. Series Transport |
| Subjects: | |
| Online Access: | http://sjsutst.polsl.pl/archives/2016/vol92/077_SJSUTST92_2016_NosalDuda.pdf |
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| _version_ | 1846095522081800192 |
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| author | Katarzyna NOSAL Urszula DUDA |
| author_facet | Katarzyna NOSAL Urszula DUDA |
| author_sort | Katarzyna NOSAL |
| collection | DOAJ |
| description | The article presents selected aspects of the implementation of
the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC). Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transport |
| format | Article |
| id | doaj-art-50b54c1af63c4e80ac3839b0f54360e9 |
| institution | Kabale University |
| issn | 0209-3324 2450-1549 |
| language | English |
| publishDate | 2016-09-01 |
| publisher | Silesian University of Technology |
| record_format | Article |
| series | Scientific Journal of Silesian University of Technology. Series Transport |
| spelling | doaj-art-50b54c1af63c4e80ac3839b0f54360e92025-01-02T10:28:18ZengSilesian University of TechnologyScientific Journal of Silesian University of Technology. Series Transport0209-33242450-15492016-09-0192778610.20858/sjsutst.2016.92.8SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREASKatarzyna NOSALUrszula DUDAThe article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC). Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transporthttp://sjsutst.polsl.pl/archives/2016/vol92/077_SJSUTST92_2016_NosalDuda.pdfpublic transportfeeder systemrural areasactive marketing campaignpersonalized information |
| spellingShingle | Katarzyna NOSAL Urszula DUDA SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS Scientific Journal of Silesian University of Technology. Series Transport public transport feeder system rural areas active marketing campaign personalized information |
| title | SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS |
| title_full | SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS |
| title_fullStr | SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS |
| title_full_unstemmed | SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS |
| title_short | SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS |
| title_sort | selected aspects of the implementation of active marketing campaign to raise awareness and promote public transport services in rural areas |
| topic | public transport feeder system rural areas active marketing campaign personalized information |
| url | http://sjsutst.polsl.pl/archives/2016/vol92/077_SJSUTST92_2016_NosalDuda.pdf |
| work_keys_str_mv | AT katarzynanosal selectedaspectsoftheimplementationofactivemarketingcampaigntoraiseawarenessandpromotepublictransportservicesinruralareas AT urszuladuda selectedaspectsoftheimplementationofactivemarketingcampaigntoraiseawarenessandpromotepublictransportservicesinruralareas |