Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo
This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verificati...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2013-01-01
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| Series: | Ciências Sociais Unisinos |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=93829352002 |
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| _version_ | 1825207492069556224 |
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| author | Alexandre Maduro-Abreu Antônio César Pinho Brasil Jr. |
| author_facet | Alexandre Maduro-Abreu Antônio César Pinho Brasil Jr. |
| author_sort | Alexandre Maduro-Abreu |
| collection | DOAJ |
| description | This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verification, it applies three questionnaires validated in the literature to measure cultural values (ideologies), individual values and frequency of consumption in a population of 226 subjects. On the basis of the use of multivariate techniques of data analysis (correlations, regression and structural equations) and theoretical support, it was possible to coin the term “social elected”, meaning individuals who seek, on the basis of consumption, to demonstrate to society power, authority and status, independently of groups, legitimated by the values of freedom and equality, which guarantee that all can pursue the same condition of elected. |
| format | Article |
| id | doaj-art-503ce2ed0aa245049222307d9af9d672 |
| institution | Kabale University |
| issn | 2177-6229 |
| language | Portuguese |
| publishDate | 2013-01-01 |
| publisher | Universidade do Vale do Rio dos Sinos (UNISINOS) |
| record_format | Article |
| series | Ciências Sociais Unisinos |
| spelling | doaj-art-503ce2ed0aa245049222307d9af9d6722025-02-06T23:31:40ZporUniversidade do Vale do Rio dos Sinos (UNISINOS)Ciências Sociais Unisinos2177-62292013-01-01493222236Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumoAlexandre Maduro-AbreuAntônio César Pinho Brasil Jr.This article aims to answer the question about the relationship between the values of an individual and their frequency of consumption. It develops a discussion on the theoretical and conceptual term “value”, on the formation of individualistic ideology and consumer society. For empirical verification, it applies three questionnaires validated in the literature to measure cultural values (ideologies), individual values and frequency of consumption in a population of 226 subjects. On the basis of the use of multivariate techniques of data analysis (correlations, regression and structural equations) and theoretical support, it was possible to coin the term “social elected”, meaning individuals who seek, on the basis of consumption, to demonstrate to society power, authority and status, independently of groups, legitimated by the values of freedom and equality, which guarantee that all can pursue the same condition of elected.http://www.redalyc.org/articulo.oa?id=93829352002valuesindividualismconsumptionsocial electedstructural equations |
| spellingShingle | Alexandre Maduro-Abreu Antônio César Pinho Brasil Jr. Desvelando a relação entre ideologia, valores do indivíduo e estilo de consumo Ciências Sociais Unisinos values individualism consumption social elected structural equations |
| title | Desvelando a relação entre ideologia,
valores do indivíduo e estilo de consumo |
| title_full | Desvelando a relação entre ideologia,
valores do indivíduo e estilo de consumo |
| title_fullStr | Desvelando a relação entre ideologia,
valores do indivíduo e estilo de consumo |
| title_full_unstemmed | Desvelando a relação entre ideologia,
valores do indivíduo e estilo de consumo |
| title_short | Desvelando a relação entre ideologia,
valores do indivíduo e estilo de consumo |
| title_sort | desvelando a relacao entre ideologia valores do individuo e estilo de consumo |
| topic | values individualism consumption social elected structural equations |
| url | http://www.redalyc.org/articulo.oa?id=93829352002 |
| work_keys_str_mv | AT alexandremaduroabreu desvelandoarelacaoentreideologiavaloresdoindividuoeestilodeconsumo AT antoniocesarpinhobrasiljr desvelandoarelacaoentreideologiavaloresdoindividuoeestilodeconsumo |