MAIN ACRONYMS FOR INDICATING THE EFFECTIVENESS OF ADVERTISING COMMUNICATION OF MOBILE OPERATORS
This study focuses on advertising communication of mobile phone operators by indicating its effectiveness through the main acronyms for advertising influence. The aim of the study is to define precisely the acronyms applied in the area of communications, while searching for psychological efficiency...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2019-10-01
|
| Series: | Trakia Journal of Sciences |
| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2017,%202019,%20Supplement%201,%20Series%20Social%20Sciences/4/za%20pe4at/139.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This study focuses on advertising communication of mobile phone operators by indicating its effectiveness through the main acronyms for advertising influence. The aim of the study is to define precisely the acronyms applied in the area of communications, while searching for psychological efficiency of advertizing and its indicators. In order to accomplish this aim we have set the following tasks:
To study advertising communication of mobile phone companies
To design a theoretical model of the acronyms, applied in communication
To carry out T-tests for independent samples of demographic characteristics and emerging statistically significant factors
To measure the psychological efficiency of advertisement and its indicators through a survey
The following methods were used to accomplish the tasks: conducting two subsequent surveys with the same respondents regarding advertising perception and influence. |
|---|---|
| ISSN: | 1313-3551 |