Signage and Tourism The case of cultural and touristic activity motorway signs

Can tourism afford to do without the services of authors and designers? This is a highly relevant question in the context of French touristic and cultural activity motorway signage more commonly known as “brown signs”, as although these visual images are strictly defined in the French highway code t...

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Bibliographic Details
Main Author: Benoît Berthou
Format: Article
Language:deu
Published: Association Via@ 2025-07-01
Series:Via@
Subjects:
Online Access:https://journals.openedition.org/viatourism/14075
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