Explanation of visual components in the form of objects based on Deleuze's theory of form (Case study: Museum of Contemporary Arts and Azadi Tower Collection)

<p style="text-align: left;"><span style="font-family: 'times new roman', times, serif;">This study examines the impact of visual components and object forms on architectural perception, focusing on the Museum of Contemporary Arts and the Azadi Tower in Iran...

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Main Authors: Roya Keyhani, Soroush Mohammadpour, Avideh Talaei
Format: Article
Language:fas
Published: Islamic Azad University 2025-06-01
Series:طراحی و برنامه ریزی در معماری و شهرسازی
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Online Access:https://sanad.iau.ir/journal/dpau/Article/1126031
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author Roya Keyhani
Soroush Mohammadpour
Avideh Talaei
author_facet Roya Keyhani
Soroush Mohammadpour
Avideh Talaei
author_sort Roya Keyhani
collection DOAJ
description <p style="text-align: left;"><span style="font-family: 'times new roman', times, serif;">This study examines the impact of visual components and object forms on architectural perception, focusing on the Museum of Contemporary Arts and the Azadi Tower in Iran through Deleuze&rsquo;s theory of form. The physical form of architecture substantially shapes visitors&rsquo; experiences, influencing not only their perception but also the site&rsquo;s attractiveness and the frequency of its visitors&mdash;an important insight for both architects and tourism professionals. Gilles Deleuze, a post-structuralist philosopher, emphasizes the sensory experience of built environments. His conceptual approach focuses on becoming, mediation, and rhizome, describing architecture as a dynamic process, encouraging interaction and diversity. He analyzes form through six systemic layers: functional, aesthetic, socio-cultural, environmental, economic-political, and temporal, each contributing uniquely to perception and meaning. The research employed a mixed-methods approach&mdash;library study, field observation, questionnaires, interviews, and the Delphi method. Results reveal notable alignment between Deleuze&rsquo;s theoretical categories and observed visual elements in the two case studies:&nbsp;<strong>Becoming:</strong> representing transformation, fluidity, ambiguity, and continuity.&nbsp;<strong>Mediation:</strong> highlighting dynamic relationships, interspaces, movement, depth, elegance, and atmosphere.&nbsp;<strong>Rhizome:</strong> emphasizing multiplicity, flexibility, non-linear connection, and metamorphosis. These themes are further detailed in six practical layers: integration of structure and function, proportion, cultural pluralism, environmental responsiveness, historical uniqueness, and attention to contemporary societal conditions. Analysis shows that the Azadi Tower is especially strong in balancing form and space, historical reference, integration, and environmental adaptation. The Museum of Contemporary Arts is noted for its movement, harmony, complexity, flexibility, and cultural depth. In both cases, more than 70% of respondents recognized these features as crucial, underscoring the practical and theoretical relevance of Deleuze&rsquo;s perspective in interpreting and designing contemporary Iranian architectural landmarks.</span></p>
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series طراحی و برنامه ریزی در معماری و شهرسازی
spelling doaj-art-4ffbe323ccfa43c0b268277c79ef38962025-08-20T02:05:38ZfasIslamic Azad Universityطراحی و برنامه ریزی در معماری و شهرسازی3060-66082025-06-01311431Explanation of visual components in the form of objects based on Deleuze's theory of form (Case study: Museum of Contemporary Arts and Azadi Tower Collection)Roya Keyhani0Soroush Mohammadpour1Avideh Talaei2Department of Architecture, Faculty of Art and Architecture, West Tehran Branch, Islamic Azad University, Tehran, Iran.Department of Architecture, Faculty of Art and Architecture, West Tehran Branch, Islamic Azad University, Tehran, Iran.Department of Architecture, Faculty of Art and Architecture, West Tehran Branch, Islamic Azad University, Tehran, Iran.<p style="text-align: left;"><span style="font-family: 'times new roman', times, serif;">This study examines the impact of visual components and object forms on architectural perception, focusing on the Museum of Contemporary Arts and the Azadi Tower in Iran through Deleuze&rsquo;s theory of form. The physical form of architecture substantially shapes visitors&rsquo; experiences, influencing not only their perception but also the site&rsquo;s attractiveness and the frequency of its visitors&mdash;an important insight for both architects and tourism professionals. Gilles Deleuze, a post-structuralist philosopher, emphasizes the sensory experience of built environments. His conceptual approach focuses on becoming, mediation, and rhizome, describing architecture as a dynamic process, encouraging interaction and diversity. He analyzes form through six systemic layers: functional, aesthetic, socio-cultural, environmental, economic-political, and temporal, each contributing uniquely to perception and meaning. The research employed a mixed-methods approach&mdash;library study, field observation, questionnaires, interviews, and the Delphi method. Results reveal notable alignment between Deleuze&rsquo;s theoretical categories and observed visual elements in the two case studies:&nbsp;<strong>Becoming:</strong> representing transformation, fluidity, ambiguity, and continuity.&nbsp;<strong>Mediation:</strong> highlighting dynamic relationships, interspaces, movement, depth, elegance, and atmosphere.&nbsp;<strong>Rhizome:</strong> emphasizing multiplicity, flexibility, non-linear connection, and metamorphosis. These themes are further detailed in six practical layers: integration of structure and function, proportion, cultural pluralism, environmental responsiveness, historical uniqueness, and attention to contemporary societal conditions. Analysis shows that the Azadi Tower is especially strong in balancing form and space, historical reference, integration, and environmental adaptation. The Museum of Contemporary Arts is noted for its movement, harmony, complexity, flexibility, and cultural depth. In both cases, more than 70% of respondents recognized these features as crucial, underscoring the practical and theoretical relevance of Deleuze&rsquo;s perspective in interpreting and designing contemporary Iranian architectural landmarks.</span></p>https://sanad.iau.ir/journal/dpau/Article/1126031visual components of form form form of objects deleuze's theory azadi tower collection museum of contemporary arts
spellingShingle Roya Keyhani
Soroush Mohammadpour
Avideh Talaei
Explanation of visual components in the form of objects based on Deleuze's theory of form (Case study: Museum of Contemporary Arts and Azadi Tower Collection)
طراحی و برنامه ریزی در معماری و شهرسازی
visual components of form
form
form of objects
deleuze's theory
azadi tower collection
museum of contemporary arts
title Explanation of visual components in the form of objects based on Deleuze's theory of form (Case study: Museum of Contemporary Arts and Azadi Tower Collection)
title_full Explanation of visual components in the form of objects based on Deleuze's theory of form (Case study: Museum of Contemporary Arts and Azadi Tower Collection)
title_fullStr Explanation of visual components in the form of objects based on Deleuze's theory of form (Case study: Museum of Contemporary Arts and Azadi Tower Collection)
title_full_unstemmed Explanation of visual components in the form of objects based on Deleuze's theory of form (Case study: Museum of Contemporary Arts and Azadi Tower Collection)
title_short Explanation of visual components in the form of objects based on Deleuze's theory of form (Case study: Museum of Contemporary Arts and Azadi Tower Collection)
title_sort explanation of visual components in the form of objects based on deleuze s theory of form case study museum of contemporary arts and azadi tower collection
topic visual components of form
form
form of objects
deleuze's theory
azadi tower collection
museum of contemporary arts
url https://sanad.iau.ir/journal/dpau/Article/1126031
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AT soroushmohammadpour explanationofvisualcomponentsintheformofobjectsbasedondeleuzestheoryofformcasestudymuseumofcontemporaryartsandazaditowercollection
AT avidehtalaei explanationofvisualcomponentsintheformofobjectsbasedondeleuzestheoryofformcasestudymuseumofcontemporaryartsandazaditowercollection