The Value of Digital Communication
The publication is devoted to the value foundations of mass communication on the sites of local news media in social networks. The relevance of the work is related to the growth of news media audiences on digital platforms and the need to involve subscribers in the life of communities based on comm...
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| Format: | Article |
| Language: | Russian |
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Transbaikal State University
2022-03-01
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| Series: | Гуманитарный вектор |
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| Online Access: | https://zabvektor.com/wp-content/uploads/040422110436-Nigmatullina.pdf |
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| _version_ | 1850107300369399808 |
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| author | Kamilla R. Nigmatullina |
| author_facet | Kamilla R. Nigmatullina |
| author_sort | Kamilla R. Nigmatullina |
| collection | DOAJ |
| description | The publication is devoted to the value foundations of mass communication on the sites of local news media
in social networks. The relevance of the work is related to the growth of news media audiences on digital platforms and the need to involve subscribers in the life of communities based on common values. Scientific novelty
is expressed in the analysis of the still unexplored formation of local communities and their values on digital
platforms. The author poses the question of harmonizing communication based on constructive values, as well
as the values of communication itself that support media in social ecosystems: involvement, exchange of emotions based on information, ease of demonstrating support or disapproval, direct communication with opinion
leaders. The general problem of the research is designated as the axiological ambivalence of communication in
the digital environment. The work used a systematic review of the literature and a qualitative generalization of
the results of the author’s previous studies related to the practice of local communities on digital platforms. The
review showed the presence of common characteristics for all the results obtained. Among them is the imbalance of communication depending on the region and local politics, as well as the presence of negative emotions
and fake information in communications, while people tend to spread negative content of posts / actively react
to them. Finally, the volume of communication itself on social networks is uneven in specific topics, periods of time and for audiences of different regions.The study showed that the value of communication in local media on
digital platforms lies in the ability of messages to form values that unite the audience and neutralize radicalizing
ones, to form a constructive discussion (with the search for solutions to the conflicts that have arisen), taking into
account the different value foundations of the communication participants. The values of local communities are
concentrated not only around local patriotism, civic activism and proactivity ‒ the named triad is able to harmonize radicalized discussions on digital platforms.
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| format | Article |
| id | doaj-art-4fe6db71a0464667a1cb52a6b62840ef |
| institution | OA Journals |
| issn | 1996-7853 |
| language | Russian |
| publishDate | 2022-03-01 |
| publisher | Transbaikal State University |
| record_format | Article |
| series | Гуманитарный вектор |
| spelling | doaj-art-4fe6db71a0464667a1cb52a6b62840ef2025-08-20T02:38:36ZrusTransbaikal State UniversityГуманитарный вектор1996-78532022-03-0117114815810.21209/1996-7853-2022-17-1-148-158The Value of Digital CommunicationKamilla R. Nigmatullina0https://orcid.org/0000-0002-9146-1712Saint Petersburg State University, Saint Petersburg, RussiaThe publication is devoted to the value foundations of mass communication on the sites of local news media in social networks. The relevance of the work is related to the growth of news media audiences on digital platforms and the need to involve subscribers in the life of communities based on common values. Scientific novelty is expressed in the analysis of the still unexplored formation of local communities and their values on digital platforms. The author poses the question of harmonizing communication based on constructive values, as well as the values of communication itself that support media in social ecosystems: involvement, exchange of emotions based on information, ease of demonstrating support or disapproval, direct communication with opinion leaders. The general problem of the research is designated as the axiological ambivalence of communication in the digital environment. The work used a systematic review of the literature and a qualitative generalization of the results of the author’s previous studies related to the practice of local communities on digital platforms. The review showed the presence of common characteristics for all the results obtained. Among them is the imbalance of communication depending on the region and local politics, as well as the presence of negative emotions and fake information in communications, while people tend to spread negative content of posts / actively react to them. Finally, the volume of communication itself on social networks is uneven in specific topics, periods of time and for audiences of different regions.The study showed that the value of communication in local media on digital platforms lies in the ability of messages to form values that unite the audience and neutralize radicalizing ones, to form a constructive discussion (with the search for solutions to the conflicts that have arisen), taking into account the different value foundations of the communication participants. The values of local communities are concentrated not only around local patriotism, civic activism and proactivity ‒ the named triad is able to harmonize radicalized discussions on digital platforms. https://zabvektor.com/wp-content/uploads/040422110436-Nigmatullina.pdflocal mediadigital communicationvaluessocial networksemotions |
| spellingShingle | Kamilla R. Nigmatullina The Value of Digital Communication Гуманитарный вектор local media digital communication values social networks emotions |
| title | The Value of Digital Communication |
| title_full | The Value of Digital Communication |
| title_fullStr | The Value of Digital Communication |
| title_full_unstemmed | The Value of Digital Communication |
| title_short | The Value of Digital Communication |
| title_sort | value of digital communication |
| topic | local media digital communication values social networks emotions |
| url | https://zabvektor.com/wp-content/uploads/040422110436-Nigmatullina.pdf |
| work_keys_str_mv | AT kamillarnigmatullina thevalueofdigitalcommunication AT kamillarnigmatullina valueofdigitalcommunication |