Research on the Dimensional Framework of Digital Marketing Content on Social Media: Coarse Grained and Fine Grained
As renowned marketing expert Seth Golding stated that the focus of marketing is no longer on the stuff you make, but on the story content you tell. Existing dimensional analyses of digital marketing content on social media are not agreed upon, and lack a universal content categories. Addressing the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/11059259/ |
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