Racist Discourse in Football
This research research explores the pervasive issue of racism in football and its broader societal implications. The research tackles key problems such as the widespread presence of racism in football, the media's role in fostering racist behavior, and the impact of consumer culture on fan act...
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| Format: | Article |
| Language: | Arabic |
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University of Baghdad
2025-06-01
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| Series: | مجلة الآداب |
| Subjects: | |
| Online Access: | https://aladabj.uobaghdad.edu.iq/index.php/aladabjournal/article/view/4782 |
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| Summary: | This research research explores the pervasive issue of racism in football and its broader societal implications. The research tackles key problems such as the widespread presence of racism in football, the media's role in fostering racist behavior, and the impact of consumer culture on fan actions. The research is guided by three main hypotheses: (1) Racism in Italian football reflects larger societal issues; (2) The media's depiction of racial interactions heightens racist attitudes among fans; and (3) The consumer culture in football promotes discriminatory behavior by commodifying players and diminishing fans' sense of citizenship. To investigate these issues, the research uses a Critical Discourse Analysis (CDA) approach, as articulated by Fairclough (2013) and Fowler (2013), focusing on a specific instance of racist chanting. This analysis uncovers the links between social phenomena, media influence, and consumer culture that foster racism as a form of intolerance. The findings highlight how entrenched stereotypes, when given a platform, can incite fans to engage in racist chanting, even in environments that outwardly support tolerance and anti-discrimination. This incident acts as a reflection of broader societal trends, underscoring the importance of examining the media, consumer culture, and underlying structures that sustain racism. This research shifts the view of racism from random acts of prejudice to a systemic issue tied to power structures. It shows how the commercialization of football, coupled with the media's portrayal of racial interactions, reinforces narratives that consider certain groups inferior and worthy of humiliation. Moreover, the research emphasizes the role of fans within consumer culture, illustrating how being treated as consumers rather than citizens creates an idealized but prejudiced understanding of the game and its players. This idealization, combined with existing biases, ensures that discrimination remains ever-present.
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| ISSN: | 1994-473X 2706-9931 |