L’affichage publicitaire de la ville d’Annaba, champ de fabrication néologique
This contribution opens with an urbain sociolinguistic perspective examining the neological phenomenon placarded in the advertising display of the city of Annaba in Algeria. Starting from the contact of languages, resulting from socio-economic vitality and advertising progress, a dynamic neologism a...
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|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Abderrahmane Mira
2023-06-01
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| Series: | Multilinguales |
| Subjects: | |
| Online Access: | https://journals.openedition.org/multilinguales/10553 |
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| _version_ | 1850258617322700800 |
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| author | Sabrina Melouah |
| author_facet | Sabrina Melouah |
| author_sort | Sabrina Melouah |
| collection | DOAJ |
| description | This contribution opens with an urbain sociolinguistic perspective examining the neological phenomenon placarded in the advertising display of the city of Annaba in Algeria. Starting from the contact of languages, resulting from socio-economic vitality and advertising progress, a dynamic neologism and a rhetorical richness are revealed, creating a living advertising glossary that is made in urban streets. |
| format | Article |
| id | doaj-art-4fbe2437249148f484ff6017305dcfdb |
| institution | OA Journals |
| issn | 2335-1535 2335-1853 |
| language | fra |
| publishDate | 2023-06-01 |
| publisher | Université Abderrahmane Mira |
| record_format | Article |
| series | Multilinguales |
| spelling | doaj-art-4fbe2437249148f484ff6017305dcfdb2025-08-20T01:56:05ZfraUniversité Abderrahmane MiraMultilinguales2335-15352335-18532023-06-011910.4000/multilinguales.10553L’affichage publicitaire de la ville d’Annaba, champ de fabrication néologiqueSabrina MelouahThis contribution opens with an urbain sociolinguistic perspective examining the neological phenomenon placarded in the advertising display of the city of Annaba in Algeria. Starting from the contact of languages, resulting from socio-economic vitality and advertising progress, a dynamic neologism and a rhetorical richness are revealed, creating a living advertising glossary that is made in urban streets.https://journals.openedition.org/multilinguales/10553language contactNeologysociolinguisticmultilinguismeurbanisationadvertising display |
| spellingShingle | Sabrina Melouah L’affichage publicitaire de la ville d’Annaba, champ de fabrication néologique Multilinguales language contact Neology sociolinguistic multilinguisme urbanisation advertising display |
| title | L’affichage publicitaire de la ville d’Annaba, champ de fabrication néologique |
| title_full | L’affichage publicitaire de la ville d’Annaba, champ de fabrication néologique |
| title_fullStr | L’affichage publicitaire de la ville d’Annaba, champ de fabrication néologique |
| title_full_unstemmed | L’affichage publicitaire de la ville d’Annaba, champ de fabrication néologique |
| title_short | L’affichage publicitaire de la ville d’Annaba, champ de fabrication néologique |
| title_sort | l affichage publicitaire de la ville d annaba champ de fabrication neologique |
| topic | language contact Neology sociolinguistic multilinguisme urbanisation advertising display |
| url | https://journals.openedition.org/multilinguales/10553 |
| work_keys_str_mv | AT sabrinamelouah laffichagepublicitairedelavilledannabachampdefabricationneologique |