Colorism and its correlation with implicit racial stereotyping: An experimental action research study.

This study examined the correlations between implicit racial stereotyping and colorism and their roles in society. Using Fitzpatrick’s Skin typing scale and animated facial software, this study used a mixed method approach to examine participants’ reactions to stimuli in the context of colorism and...

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Main Author: Reed, C
Format: Article
Language:English
Published: Royal St. George's College 2017-07-01
Series:The Young Researcher
Subjects:
Online Access:http://www.theyoungresearcher.com/papers/reed.pdf
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author Reed, C
author_facet Reed, C
author_sort Reed, C
collection DOAJ
description This study examined the correlations between implicit racial stereotyping and colorism and their roles in society. Using Fitzpatrick’s Skin typing scale and animated facial software, this study used a mixed method approach to examine participants’ reactions to stimuli in the context of colorism and implicit racial stereotyping. In addition, participants offered responses to explicit response open-ended questions concerning colorism and racial stereotyping. The findings revealed that color-blind ideology, exposure, and education displayed participants’ knowledge of explicit examples of racial stereotyping, but excluded their knowledge of critical implicit racial stereotyping and colorism. Implications are provided.
format Article
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2560-9823
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spelling doaj-art-4fae715809f04ef79c930e4603d622c42025-08-20T01:56:05ZengRoyal St. George's CollegeThe Young Researcher2560-98232560-98232017-07-01111626Colorism and its correlation with implicit racial stereotyping: An experimental action research study.Reed, CThis study examined the correlations between implicit racial stereotyping and colorism and their roles in society. Using Fitzpatrick’s Skin typing scale and animated facial software, this study used a mixed method approach to examine participants’ reactions to stimuli in the context of colorism and implicit racial stereotyping. In addition, participants offered responses to explicit response open-ended questions concerning colorism and racial stereotyping. The findings revealed that color-blind ideology, exposure, and education displayed participants’ knowledge of explicit examples of racial stereotyping, but excluded their knowledge of critical implicit racial stereotyping and colorism. Implications are provided.http://www.theyoungresearcher.com/papers/reed.pdfcolorismracial stereotypingimplicit responsecolor-blind ideologyeducationexposure
spellingShingle Reed, C
Colorism and its correlation with implicit racial stereotyping: An experimental action research study.
The Young Researcher
colorism
racial stereotyping
implicit response
color-blind ideology
education
exposure
title Colorism and its correlation with implicit racial stereotyping: An experimental action research study.
title_full Colorism and its correlation with implicit racial stereotyping: An experimental action research study.
title_fullStr Colorism and its correlation with implicit racial stereotyping: An experimental action research study.
title_full_unstemmed Colorism and its correlation with implicit racial stereotyping: An experimental action research study.
title_short Colorism and its correlation with implicit racial stereotyping: An experimental action research study.
title_sort colorism and its correlation with implicit racial stereotyping an experimental action research study
topic colorism
racial stereotyping
implicit response
color-blind ideology
education
exposure
url http://www.theyoungresearcher.com/papers/reed.pdf
work_keys_str_mv AT reedc colorismanditscorrelationwithimplicitracialstereotypinganexperimentalactionresearchstudy