ANALYSIS OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON GOJEK CUSTOMERS SATISFACTION IN BALI
Digitalization is one of the most important things used to increase sales in various businesses. This study aims to determine the effect of service quality on customer satisfaction, the effect of price on customer satisfaction, and brand image on customer satisfaction. The research method is quantit...
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| Format: | Article |
| Language: | English |
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iVolga Press
2024-05-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
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| Online Access: | http://rjoas.com/issue-2024-05/article_05.pdf |
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| author | Ribek P.K. Agung A.P. Kharisnawati G. Yuliastuti I.A.N. |
| author_facet | Ribek P.K. Agung A.P. Kharisnawati G. Yuliastuti I.A.N. |
| author_sort | Ribek P.K. |
| collection | DOAJ |
| description | Digitalization is one of the most important things used to increase sales in various businesses. This study aims to determine the effect of service quality on customer satisfaction, the effect of price on customer satisfaction, and brand image on customer satisfaction. The research method is quantitative, with a population of all Gojek users who have used the service at least five times. The research sample was 170 respondents. This study uses SPSS multiple linear regression analysis. 26. The results of the study state that the analysis of service quality, price, and brand image has a positive and significant effect on customer satisfaction. This study found that Gojek provides the best quality in satisfying customers by being responsive, friendly, and protecting customers. |
| format | Article |
| id | doaj-art-4f9ff8f5a408497c8f579ff458a7974e |
| institution | OA Journals |
| issn | 2226-1184 |
| language | English |
| publishDate | 2024-05-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj-art-4f9ff8f5a408497c8f579ff458a7974e2025-08-20T02:16:33ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842024-05-0114953948ANALYSIS OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON GOJEK CUSTOMERS SATISFACTION IN BALIRibek P.K.0Agung A.P.1Kharisnawati G.2Yuliastuti I.A.N.3Faculty of Economics and Business, Universitas MahasaraswatiFaculty of Economics and Business, Universitas MahasaraswatiFaculty of Economics and Business, Universitas MahasaraswatiFaculty of Economics and Business, Universitas MahasaraswatiDigitalization is one of the most important things used to increase sales in various businesses. This study aims to determine the effect of service quality on customer satisfaction, the effect of price on customer satisfaction, and brand image on customer satisfaction. The research method is quantitative, with a population of all Gojek users who have used the service at least five times. The research sample was 170 respondents. This study uses SPSS multiple linear regression analysis. 26. The results of the study state that the analysis of service quality, price, and brand image has a positive and significant effect on customer satisfaction. This study found that Gojek provides the best quality in satisfying customers by being responsive, friendly, and protecting customers.http://rjoas.com/issue-2024-05/article_05.pdfdigitalizationserviceexpectationssatisfactionmarketing performance |
| spellingShingle | Ribek P.K. Agung A.P. Kharisnawati G. Yuliastuti I.A.N. ANALYSIS OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON GOJEK CUSTOMERS SATISFACTION IN BALI Russian Journal of Agricultural and Socio-Economic Sciences digitalization service expectations satisfaction marketing performance |
| title | ANALYSIS OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON GOJEK CUSTOMERS SATISFACTION IN BALI |
| title_full | ANALYSIS OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON GOJEK CUSTOMERS SATISFACTION IN BALI |
| title_fullStr | ANALYSIS OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON GOJEK CUSTOMERS SATISFACTION IN BALI |
| title_full_unstemmed | ANALYSIS OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON GOJEK CUSTOMERS SATISFACTION IN BALI |
| title_short | ANALYSIS OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON GOJEK CUSTOMERS SATISFACTION IN BALI |
| title_sort | analysis of service quality price and brand image on gojek customers satisfaction in bali |
| topic | digitalization service expectations satisfaction marketing performance |
| url | http://rjoas.com/issue-2024-05/article_05.pdf |
| work_keys_str_mv | AT ribekpk analysisofservicequalitypriceandbrandimageongojekcustomerssatisfactioninbali AT agungap analysisofservicequalitypriceandbrandimageongojekcustomerssatisfactioninbali AT kharisnawatig analysisofservicequalitypriceandbrandimageongojekcustomerssatisfactioninbali AT yuliastutiian analysisofservicequalitypriceandbrandimageongojekcustomerssatisfactioninbali |