Le « branding » et l’aménagement du territoire à Oman
Since 1970, Oman has taken up the challenge of shaping an "imaginary community" and unifying an ancient territory that was torn apart in the past by secession or civil wars. Spatial planning has been at the heart of its policy, guided by a carefully defined national identity to broadly int...
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| Format: | Article |
| Language: | English |
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Centre Français d’Archéologie et de Sciences Sociales de Sanaa
2020-10-01
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| Series: | Arabian Humanities |
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| Online Access: | https://journals.openedition.org/arabianhumanities/4241 |
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| _version_ | 1850149902316732416 |
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| author | Thibaut Klinger |
| author_facet | Thibaut Klinger |
| author_sort | Thibaut Klinger |
| collection | DOAJ |
| description | Since 1970, Oman has taken up the challenge of shaping an "imaginary community" and unifying an ancient territory that was torn apart in the past by secession or civil wars. Spatial planning has been at the heart of its policy, guided by a carefully defined national identity to broadly integrate the physical and human components of the country. With the integration into globalization and the emphasis on tourism to diversify the economy too dependent on hydrocarbons, the "national narrative" becomes a brand. What are the reciprocal effects of branding and spatial planning? Tourism particularly reveals these interactions but also the effects on the governance of the sultanate, while heritage plays a complex role, anchoring branding in a deep political project. The image of tolerance, a true "brand" of Oman in a regional environment of religious divisions, is clearly part of the country's territory, strongly associating branding and spatial planning. |
| format | Article |
| id | doaj-art-4f95dbe8fddd42eda55f9deae3cd2cb3 |
| institution | OA Journals |
| issn | 2308-6122 |
| language | English |
| publishDate | 2020-10-01 |
| publisher | Centre Français d’Archéologie et de Sciences Sociales de Sanaa |
| record_format | Article |
| series | Arabian Humanities |
| spelling | doaj-art-4f95dbe8fddd42eda55f9deae3cd2cb32025-08-20T02:26:45ZengCentre Français d’Archéologie et de Sciences Sociales de SanaaArabian Humanities2308-61222020-10-011110.4000/cy.4241Le « branding » et l’aménagement du territoire à OmanThibaut KlingerSince 1970, Oman has taken up the challenge of shaping an "imaginary community" and unifying an ancient territory that was torn apart in the past by secession or civil wars. Spatial planning has been at the heart of its policy, guided by a carefully defined national identity to broadly integrate the physical and human components of the country. With the integration into globalization and the emphasis on tourism to diversify the economy too dependent on hydrocarbons, the "national narrative" becomes a brand. What are the reciprocal effects of branding and spatial planning? Tourism particularly reveals these interactions but also the effects on the governance of the sultanate, while heritage plays a complex role, anchoring branding in a deep political project. The image of tolerance, a true "brand" of Oman in a regional environment of religious divisions, is clearly part of the country's territory, strongly associating branding and spatial planning.https://journals.openedition.org/arabianhumanities/4241globalisationGulfSultanate of OmanbrandingibadismNational museum |
| spellingShingle | Thibaut Klinger Le « branding » et l’aménagement du territoire à Oman Arabian Humanities globalisation Gulf Sultanate of Oman branding ibadism National museum |
| title | Le « branding » et l’aménagement du territoire à Oman |
| title_full | Le « branding » et l’aménagement du territoire à Oman |
| title_fullStr | Le « branding » et l’aménagement du territoire à Oman |
| title_full_unstemmed | Le « branding » et l’aménagement du territoire à Oman |
| title_short | Le « branding » et l’aménagement du territoire à Oman |
| title_sort | le branding et l amenagement du territoire a oman |
| topic | globalisation Gulf Sultanate of Oman branding ibadism National museum |
| url | https://journals.openedition.org/arabianhumanities/4241 |
| work_keys_str_mv | AT thibautklinger lebrandingetlamenagementduterritoireaoman |