Exploring brain tourism discourse in the tourism and hospitality sector: reawakening research in neurotourism

Purpose – This study aims to conduct a thorough and systematic evaluation of the literature in tourism and hospitality to explore the latest advancements and innovative technologies that are reshaping personalized services within the realm of neurotourism. Methodology/Design/Approach - Data for t...

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Bibliographic Details
Main Authors: Emeka Ndaguba, Cina Van Zyl
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2025-07-01
Series:Tourism and Hospitality Management
Subjects:
Online Access:https://thm.fthm.hr/images/issues/vol31no2/3_Ndaguba_Van_Zyl
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