Community-Based Memetic Algorithm for Influence Maximization in Large-Scale Networks

Effective information diffusion across large-scale network is key for influence maximization. Recent research has shown a significant surge in interest in modeling, performance estimation, and seed identification across various networked systems. Moreover, a simulation of useful interactions among m...

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Main Authors: Mithun Roy, Indrajit Pan
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
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Online Access:https://ieeexplore.ieee.org/document/10973070/
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author Mithun Roy
Indrajit Pan
author_facet Mithun Roy
Indrajit Pan
author_sort Mithun Roy
collection DOAJ
description Effective information diffusion across large-scale network is key for influence maximization. Recent research has shown a significant surge in interest in modeling, performance estimation, and seed identification across various networked systems. Moreover, a simulation of useful interactions among many significant groups within networks was developed to simulate real-world marketing and spreading information more accurately. A good diffusion model identifies the minimum number of effective seeds capable of achieving maximum diffusion effects across the network. Limited focus has been placed on measuring the strength of seeds in competitive spreading situations. There is a research gap in determining effective strategy for this purpose. This study proposes a memetic algorithm based on a community for large-scale social networks. The proposed algorithm optimizes the influence spread by identifying the most influential nodes among the communities, depending on their inter- or intra-community propagation dynamics. This algorithm combines the concept of genetic algorithm with a reachability-based local search method to accelerate the convergence process. This approach offers a robust method for maximizing the influence of network structure and interactions. An experimental evaluation on real-world social network datasets shows the performance superiority of this community-based memetic algorithm (CBMA-IM) over existing algorithms.
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spelling doaj-art-4f042b74eee44db2b5643652235dbe612025-08-20T03:49:13ZengIEEEIEEE Access2169-35362025-01-0113727547276810.1109/ACCESS.2025.356330810973070Community-Based Memetic Algorithm for Influence Maximization in Large-Scale NetworksMithun Roy0https://orcid.org/0000-0001-5140-1654Indrajit Pan1https://orcid.org/0000-0003-4140-6683Siliguri Institute of Technology, Siliguri, West Bengal, IndiaRCC Institute of Information Technology, Kolkata, West Bengal, IndiaEffective information diffusion across large-scale network is key for influence maximization. Recent research has shown a significant surge in interest in modeling, performance estimation, and seed identification across various networked systems. Moreover, a simulation of useful interactions among many significant groups within networks was developed to simulate real-world marketing and spreading information more accurately. A good diffusion model identifies the minimum number of effective seeds capable of achieving maximum diffusion effects across the network. Limited focus has been placed on measuring the strength of seeds in competitive spreading situations. There is a research gap in determining effective strategy for this purpose. This study proposes a memetic algorithm based on a community for large-scale social networks. The proposed algorithm optimizes the influence spread by identifying the most influential nodes among the communities, depending on their inter- or intra-community propagation dynamics. This algorithm combines the concept of genetic algorithm with a reachability-based local search method to accelerate the convergence process. This approach offers a robust method for maximizing the influence of network structure and interactions. An experimental evaluation on real-world social network datasets shows the performance superiority of this community-based memetic algorithm (CBMA-IM) over existing algorithms.https://ieeexplore.ieee.org/document/10973070/Community structureinfluence maximizationlocal search methodmemetic algorithmsocial structural strength
spellingShingle Mithun Roy
Indrajit Pan
Community-Based Memetic Algorithm for Influence Maximization in Large-Scale Networks
IEEE Access
Community structure
influence maximization
local search method
memetic algorithm
social structural strength
title Community-Based Memetic Algorithm for Influence Maximization in Large-Scale Networks
title_full Community-Based Memetic Algorithm for Influence Maximization in Large-Scale Networks
title_fullStr Community-Based Memetic Algorithm for Influence Maximization in Large-Scale Networks
title_full_unstemmed Community-Based Memetic Algorithm for Influence Maximization in Large-Scale Networks
title_short Community-Based Memetic Algorithm for Influence Maximization in Large-Scale Networks
title_sort community based memetic algorithm for influence maximization in large scale networks
topic Community structure
influence maximization
local search method
memetic algorithm
social structural strength
url https://ieeexplore.ieee.org/document/10973070/
work_keys_str_mv AT mithunroy communitybasedmemeticalgorithmforinfluencemaximizationinlargescalenetworks
AT indrajitpan communitybasedmemeticalgorithmforinfluencemaximizationinlargescalenetworks