Exploring the meaning in parametricism: a semiotic approach

Parametricism appeals and promises a communicative meaning that is distinguished from Modernism in the way that the encoding process starts with the articulation of the formal composition and structural morphology. This study draws on interpretative semiotics to address how Parametricism communicate...

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Main Author: Hardi K. Abdullah
Format: Article
Language:English
Published: Taylor & Francis Group 2025-07-01
Series:Journal of Asian Architecture and Building Engineering
Subjects:
Online Access:http://dx.doi.org/10.1080/13467581.2024.2358207
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author Hardi K. Abdullah
author_facet Hardi K. Abdullah
author_sort Hardi K. Abdullah
collection DOAJ
description Parametricism appeals and promises a communicative meaning that is distinguished from Modernism in the way that the encoding process starts with the articulation of the formal composition and structural morphology. This study draws on interpretative semiotics to address how Parametricism communicates its users and context. An analytical semiotic framework is developed from the literature review of semiotics and the parametric design paradigm. The present study identifies three interaction dimensions (building – user, building – context, and building – architect) that Parametricism establishes to communicate with its users and environment. These dimensions are described and analysed using Eco’s semiotics conviction of denotation and connotation dimensions. Designed by Zaha Hadid Architects (ZHA), the Heydar Aliyev Cultural Centre in Baku is chosen as a case study. It concludes that Parametricism encompasses not only the organisation level, but also includes phenomenological articulation and semiological signification. Parametricism communicates with its context as a “field” rather than an “object”, thus blurring the rigid line between architecture and urban, inside and outside, ground and volume, cladding and flooring.
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spelling doaj-art-4ef3340877424afdbdbf92aecde869a32025-08-20T02:41:33ZengTaylor & Francis GroupJournal of Asian Architecture and Building Engineering1347-28522025-07-012442178219010.1080/13467581.2024.23582072358207Exploring the meaning in parametricism: a semiotic approachHardi K. Abdullah0Salahaddin University-ErbilParametricism appeals and promises a communicative meaning that is distinguished from Modernism in the way that the encoding process starts with the articulation of the formal composition and structural morphology. This study draws on interpretative semiotics to address how Parametricism communicates its users and context. An analytical semiotic framework is developed from the literature review of semiotics and the parametric design paradigm. The present study identifies three interaction dimensions (building – user, building – context, and building – architect) that Parametricism establishes to communicate with its users and environment. These dimensions are described and analysed using Eco’s semiotics conviction of denotation and connotation dimensions. Designed by Zaha Hadid Architects (ZHA), the Heydar Aliyev Cultural Centre in Baku is chosen as a case study. It concludes that Parametricism encompasses not only the organisation level, but also includes phenomenological articulation and semiological signification. Parametricism communicates with its context as a “field” rather than an “object”, thus blurring the rigid line between architecture and urban, inside and outside, ground and volume, cladding and flooring.http://dx.doi.org/10.1080/13467581.2024.2358207semioticsarchitectural communicationmeaningrhetoricparametricism
spellingShingle Hardi K. Abdullah
Exploring the meaning in parametricism: a semiotic approach
Journal of Asian Architecture and Building Engineering
semiotics
architectural communication
meaning
rhetoric
parametricism
title Exploring the meaning in parametricism: a semiotic approach
title_full Exploring the meaning in parametricism: a semiotic approach
title_fullStr Exploring the meaning in parametricism: a semiotic approach
title_full_unstemmed Exploring the meaning in parametricism: a semiotic approach
title_short Exploring the meaning in parametricism: a semiotic approach
title_sort exploring the meaning in parametricism a semiotic approach
topic semiotics
architectural communication
meaning
rhetoric
parametricism
url http://dx.doi.org/10.1080/13467581.2024.2358207
work_keys_str_mv AT hardikabdullah exploringthemeaninginparametricismasemioticapproach